5W PR

OCTOBER 14, 2024

Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy.

Content Marketing 110

Content Marketing Company Strategy How To 110

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Booking you on panels at events and webinars may also be more effective in engaging prospects. Thought leadership strategy. Content marketing. Handpicked Related Content. Crisis management. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JANUARY 9, 2018

Webinars are the most engaging, personable type of content. They not only demonstrate your brand’s thought leadership but allow you to directly interact with your prospects and clients. Build awareness and spark engagement by promoting your webinars through Cision Distribution. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Invest in quality content.

Government 152

Government Survey Ethics Media 152

Landis PR

JANUARY 28, 2025

Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. Tip: Partner with journalists and industry-specific publications to amplify your thought leadership content, reaching audiences who value authoritative voices in healthcare.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! It’s nothing short of the “cinemazation” of PR and marketing. Register now!

Video 120

Video Brand Branding Trends 120

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. For example, a marketing intelligence platform has built-in tools for generating incisive data-driven stories. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Want to stand out with your content marketing? Register now! Write an outline.

Infographics 120

Infographics Storytelling Film Content Marketing 120

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 21, 2021

However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. My B2B clients are more open to sponsored content. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. Happy New Year!

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

MARCH 28, 2016

Traditional marketing functions are no longer set up to win. To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Leadership needs to understand how content leads,” says Carlos Abler.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Onclusive

AUGUST 30, 2023

Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority. You can create and share insightful content such as articles, whitepapers, and webinars that showcase your brand’s expertise in its field.

Brand 195

Brand Branding How To Reputation 195

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. Thought leaders provide timely, relevant content in useful forms. What is a thought leader?

Leadership 52

Leadership Infographics Resources Social Media 52

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. Keep an eye on their webinar announcement for registration details. If your organization is interested in a custom webinar that assesses the findings please contact one of us.

Survey 144

Survey Measurement Public Affairs Storytelling 144

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR in High Definition

DECEMBER 17, 2020

Did you catch our webinar ran by our European PR experts? In this playbook , Charlotte explores the challenges that leadership have faced throughout COVID-19 when it comes to communicating to employees and what organisations can do to unify the workforce following a period of sudden change.A Here’s a taster of what they discussed.

Reputation 133

Reputation Creativity Crisis Employee 133

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later). Of course, relative to WordPress (3.6

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. Offer a Fresh Perspective. Conduct Surveys.

Leadership 89

Leadership Survey Exercises Education 89

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR.

Trends 40

Trends Insurance Insurance Marketing 40

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

Insurance 40

Insurance Insurance Marketing Conference 40

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. Amplify the content.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR 20/20

MAY 9, 2023

We frequently work with clients whose organizations utilize any number of the following methods to engage current members and constituents and attract new ones: Newsletters Marketing emails Magazines Online ads Event sponsorships Speaking engagements Webinars Volunteer opportunities And many more. You’re in luck.

Strategy 81

Strategy Marketing Tools Report 81

Cision

JULY 15, 2015

Click here to register for Dorie Clark’s “Speak Up, Stand Out” webinar! Want some ideas on how to stand out with content? Click here to create outside-the-box content marketing! She’s successfully branded herself as the SmallBizLady as a result. Want to become a thought leader?

Brand 120

Brand Branding Small Business Twitter 120

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. The best content programs are performance-driven; they connect tactics to organizational end goals.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

AUGUST 5, 2014

Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. PR Measurement Isn’t Quite the Same.

Measurement 129

Measurement Analytics Tools Survey 129

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Watch her on-demand webinar today! CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination.

Strategy 84

Strategy Case Study Energy Banking 84

5W PR

SEPTEMBER 30, 2024

While tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are essential for driving traffic and generating leads, they often struggle to build brand awareness and create a lasting impression. Whitepapers, webinars, or expert interviews can guide potential customers through this phase.

Marketing 78

Marketing Case Study Reputation Advertising 78