ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. Through compelling video content, PR professionals leverage social media, traditional media, and industry blogs to expand brand awareness.

Video 110

Video Marketing SEO Social Media 110

Contently - Strategy

APRIL 28, 2022

The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality. Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. In other words, think about fans of news and trade publications in your vertical market.

B2B 60

B2B Facebook Marketing Advertising 60

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. Marketing turns to creative to stand out from the clutter .

Marketing 191

Marketing Content Marketing Data Social Media 191

PR 20/20

NOVEMBER 29, 2022

Marketing analytics reports (automation software dashboards, social, SEO, website). Website reviews (calls to action, content, design, landing pages, mobile compatibility, optimization). Keep track of milestone dates in a central marketing calendar for easy reference when building strategies. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52