Cision

OCTOBER 5, 2016

Just as the strategies and tactics you use to improve brand perceptions have evolved over the years, so too have the metrics and reporting that go along with them. While experimentation is a healthy practice for marketers, staying on top of your performance is essential.

Trends 319

Trends Content Marketing Brand Branding 319

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Now is the time to invest in PR Attribution and PR Measurement solutions.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Isn’t it enough to discuss goals and have an unwritten strategy? Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid.

Measurement 199

Measurement Marketing Content Marketing Software 199

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. Campaigns sometimes become the foundation of marketing activity. Measurement. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Award programs usually center on campaigns too.

Marketing 216

Marketing eBook Guidelines B2B 216

Sword and the Script

OCTOBER 7, 2014

It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. Marketers who put their content marketing strategy to pen and ink, were twice as likely to consider their organization effective – 60% to 32%. Rhythm and ROI.

Content Marketing 145

Content Marketing Study Marketing Survey 145

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

NOVEMBER 5, 2024

In a statement, X CEO Linda Yaccarino said, “This expansion will bring our content to more users around the world, so they can see what we already know: there is simply no substitute for X.” Muck Rack pitches a “hit score” in latest release Muck Rack published a roundup-style release with features aimed at PR measurement.

Software 156

Software Wikipedia B2B Pitching 156

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 154

Content Marketing B2B Marketing eBook 154

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. Identify PR funnel accelerators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. It’s good to know where and how other marketers are finding success. Second, pouring over such reports is a great way to stay smart, relevant and maintain a competitive edge. Those categories are: Content marketing statistics.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Cision

OCTOBER 4, 2017

In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Agility PR Solutions

MARCH 15, 2025

Seeing our commitment to excellence and client satisfaction recognized by users is incredibly rewarding, as it underscores our […] The post Agility Shines (Again) in G2 Summer Reports! first appeared on Agility PR Solutions.

Report 78

Report Content Marketing Measurement Brand 78

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. And I have a massive library of SEO and content marketing material.”.

SEO 165

SEO Content Marketing Marketing Software 165

The Proactive Report

DECEMBER 9, 2014

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Develop a content strategy with an editorial calendar. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. Can you measure the quality of your content? But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines.

Measurement 154

Measurement How To Guidelines Analytics 154

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more. Content Marketing World & Expo (September, Cleveland).

Conference 304

Conference B2B Case Study Content Marketing 304

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one. Give our services a try.

Content Marketing 108

Content Marketing B2B Marketing Survey 108

The Proactive Report

SEPTEMBER 10, 2014

The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. TechnoVision Tech Media Report. Share of Voice. com/technovision.

Report 133

Report Big Data Brand Branding 133

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

AUGUST 5, 2014

Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

Contently - Strategy

JUNE 25, 2020

Many of them have added bells and whistles to their software, hoping to differentiate their way into the “Leader” section of the next analyst report, but few have delivered on that initial promise. Data-driven content marketing isn’t a two-step process. That promise was flawed. There’s no magic wand.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Cision

JANUARY 5, 2016

The Content Marketing Institute stresses you pare down your requirements when deciding what to measure. These content marketing experts strongly advise against tracking too many metrics. This requires a total shift from product-thinking to content-thinking. Think Lean to Win.

Content Marketing 96

Content Marketing Strategy Marketing Sports 96

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Let’s say you work in marketing at that ramen company.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Cision

NOVEMBER 27, 2017

Is there a way to truly measure the performance of earned media, or is it just a pipe dream? We’ve been talking about Earned Media — from both the journalist and influencer marketing perspectives — and how it’s critical that improved metrics and measurement by used to better prove effectiveness.

Video 231

Video Media Measurement System 231

5W PR

MARCH 12, 2025

According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships.

Case Study 78

Case Study Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. Traditional news outlets like The New York Times and The Washington Post have reported double-digit increases, and cable news ad revenue is up a whopping 25%. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

5W PR

FEBRUARY 5, 2025

Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Brand 78

Brand Branding Media Journalism 78