The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Isn’t it enough to discuss goals and have an unwritten strategy? Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Cision

OCTOBER 5, 2016

While experimentation is a healthy practice for marketers, staying on top of your performance is essential. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now.

Trends 319

Trends Content Marketing Branding Brand 319

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

JUNE 24, 2020

Once your content has been published it’s up to you to do everything possible to help your audience find it. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

JANUARY 31, 2018

To be successful in the New PR is to identify the intersection of positioning and content marketing. I do this because each of these types of companies do things differently: they talk about things differently, they structure themselves differently and they measure success differently. This is content marketing.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. I’ve been doing social media audits for midsized and large companies for years. Recent reports I’ve seen, put most social media teams in the 1-3 person range. The post How often should you post on social media? (A

Social Media 211

Social Media Media Survey LinkedIn 211

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Onclusive

OCTOBER 18, 2017

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. Identifying the goal.

Measurement 150

Measurement Marketing Social Media Web 150

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

ReimaginePR

APRIL 30, 2016

Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Sadly, as content marketers we don’t have ghostly voices telling us what to do. You need a Content Marketing Plan. Subscribe here to get your free Content Marketing Plan checklist!

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JANUARY 5, 2017

Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%). SMARTER goals. PESO tactics.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. Third Door Media’s biannual MarTech Conferences used to be in-person on the East and West Coasts.

Conference 304

Conference B2B Case Study Content Marketing 304

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Attendees of New York Fashion Week share photos across social media. Want even more content marketing tips?

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

MAY 12, 2015

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. They’re important because they can help you understand if you’re doing the right things to connect with your customers through social media.

Analytics 120

Analytics Social Media Web Media 120

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Edit your media.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

MAY 29, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

OCTOBER 4, 2017

When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Deirdre Breakenridge

MARCH 20, 2017

Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. Want to learn about social media? Whether you’re just starting out in social media or want to learn more about the latest, shiny platform, there are online courses out there for everyone.

Community 244

Community Social Media Measurement Course 244

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Measure the Sentiment That Matters. So, how do you measure online sentiment? Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. Can you measure the quality of your content? But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines.

Measurement 154

Measurement How To Guidelines Analytics 154

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 92

Content Marketing Trends How To Travel 92

Contently - Strategy

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Let’s say you work in marketing at that ramen company.

Content Marketing 106

Content Marketing Privacy Marketing Google 106