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The tide of news in PR software is slowing [PR Tech Sum 59]

Sword and the Script

In a statement, X CEO Linda Yaccarino said, “This expansion will bring our content to more users around the world, so they can see what we already know: there is simply no substitute for X.” Muck Rack pitches a “hit score” in latest release Muck Rack published a roundup-style release with features aimed at PR measurement.

Software 156
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. See here for our resources from making the most of content to measuring your PR efforts.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6

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28 Observations from 28 Months as a Solo PR

ZudePR

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. For the last year I’ve been injured.

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PR Interviews: Michael White Lansons

Norton's Notes

Twitter’s approach to open data also makes measurement easy. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Which is your social media platform of choice and why? Not so much a campaign, but a project.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?