ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Video Training Survey 136

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. In the old days, there was a big separation between paid and earned media and that line has increasingly become blurred. The biggest change, however, has been because of technology. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Critical Mention

NOVEMBER 17, 2021

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention media contact: Eric Lebowitz, elebowitz@criticalmention.com. Learn more at [link].

Analytics 126

Analytics Radio Television Measurement 126

Critical Mention

MAY 7, 2020

Therefore, the frontrunner of news dissemination is television broadcast coverage. . Advertising budgets are tighter with the economy in a slowdown, but the increase in media consumption has opened the door to greater opportunities for organizations to make an impact through earned media.

Media 113

Media Radio Television Sports 113

5W PR

JANUARY 17, 2020

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 113

Interviews Publicity Technology Social Media 113

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JANUARY 24, 2020

As the news sharing spreads, earned media’s relevance and value continues to grow. New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Share Tweet Share. How TV Influences Elections.

Radio 77

Radio Media Television Social Media 77

PReview: A Blog by NewsVoir

MARCH 1, 2021

A vital part of communication, Public Relations has also been developed over the time and technological advancements. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Today traditional mediums have become […].

Publicity 58

Publicity Television Radio Newspapers 58

Critical Mention

JANUARY 30, 2019

As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

All-in-one monitoring capability: As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print.

Media 60

Media Marketing Analytics Television 60

Stuart Bruce

OCTOBER 30, 2014

But many companies jumping on the content marketing band wagon get it spectacularly wrong. She will be media neutral. Good public relations has never, ever been just about media relations. Companies like Cisco, Nissan, Walmart and Unilever recognise and embrace this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Critical Mention

JULY 16, 2019

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 76

Media Advertising Advertising Measurement 76

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior.

Branding 83

Branding Brand Marketing Ethics 83

Landis PR

MAY 28, 2024

Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Critical Mention

FEBRUARY 6, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 82

How To Media Radio Print 82

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

MAY 21, 2020

Whether you’re a football, basketball, soccer or baseball fan, you’ve likely asked yourself the same question. Are we going to be able to watch our favorite teams this year? Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments.

Sports 111

Sports Social Media Media Groups 111

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). I found myself not only managing media relations, but using other marketing tactics to reach our target audiences. Get our brand on TV? I’ll be the hero of the organization!

Communications 40

Communications Tools Analytics Television 40

Critical Mention

MARCH 16, 2020

Share Tweet Share. Serena Williams. Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. She is heavily followed by fans across the world with 12.2 million followers and counting on Instagram.

Branding 87

Branding Brand Instagram YouTube 87

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share.

Radio 80

Radio Media Newspapers Sports 80

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Performance marketing companies will work to build out their creative capabilities. More content marketers will get frequency right.

Social Media 116

Social Media Marketing Media Creativity 116

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action. Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28