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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust. This is a strategy that attracts organic website traffic.

B2B 78
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2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. This specificity will help savvy PR teams to drive more awareness, interest, desired actions and market differentiation.

Industry 221
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195
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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Image: Do-Hyun Kim via Flickr, CC 2.0.

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Protecting Healthcare Reputation with Public Relations

5W PR

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.

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What I Learned from Binge Blogging: Week One

Polaris

I had written countless posts about social media and blogging, both of which are part of my services offering. But not many about public relations and media training, and these are 2 of my core competencies. Stay tuned for more about PR, social media and content marketing. Guess what I discovered?

Blogging 126