The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product.

Mobile 100

Mobile Google SEO Web 100

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing.

Social Media 131

Social Media Branding Brand Media 131

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Branding Brand Video 266

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Content editing for mobile pictures can be problematic, however.

Instagram 109

Instagram How To Mobile Community 109

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms.

Mobile 120

Mobile Community Blogging Publicity 120

Contently - Strategy

AUGUST 19, 2020

For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. Stacey recently conducted market research around young people and mobility aids for CareCo, highlighting a whole new target audience for the company. Many advocates have developed sizable followings on social media.

Healthcare 138

Healthcare Content Marketing Marketing Instagram 138

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Using enterprise social intelligence software , we tracked the fan personas of historic baseball rivalries — the first in our series is the Chicago Cubs against the St.

Enterprise 200

Enterprise Infographics Mobile Software 200

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Walmart.com Reports Biggest Cyber Monday In History, Mobile Traffic At 70% Over The Holidays”. Black Friday outweighs Thanksgiving on social media, suggests Salesforce data”.

Case Study 88

Case Study Social Media Study Media 88

Agility PR Solutions

NOVEMBER 20, 2018

Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest. Social media offers extensive […]. Social media offers extensive […].

Social Media 77

Social Media Mobile Marketing Media 77

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. First of all, you need to have a content strategy that fits the nature and niche of your business.

Content Marketing 82

Content Marketing Marketing Web SEO 82

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Almost half (47%) of B2B buyers consume three to five pieces of content prior to engaging with a salesperson. DemandGen Report – 2016 Content Preferences Survey ). 888 243 3470. 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

Cision

JANUARY 11, 2018

If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media. Journalists are increasingly using social media. In fact, 73 percent of journalists reported using social media for their work daily.

Communications 225

Communications Marketing Radio Airlines 225

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Contact MIke at Meritus Media for more information about how SBO can boost our SEO efforts.

SEO 246

SEO Engineering Google YouTube 246

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. Highly Inflated Expectations for Social Media.

Mobile 60

Mobile Survey Marketing B2C 60

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. Infographics are another great tool to use to break up your written content. Mobile-Friendly Is a Must.

Social Media 76

Social Media Media Mobile Infographics 76

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. CommPRO.biz.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Garrett Public Relations

FEBRUARY 12, 2020

Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no content marketing, social media or […]. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers.

Company 103

Company Marketing Mobile Content Marketing 103

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. 1) Internet marketing trends. Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 2) Social media mobile trends.

Trends 96

Trends Marketing Mobile Web 96

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Content was differentiated purely within the browser and had little ability to leave that medium. Now, the experience of the internet is tied more and more to mobile devices. It is now a necessity.

Mobile 60

Mobile Examples Branding Brand 60

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

Mobile 73

Mobile Video Interviews Film 73

Cision

APRIL 29, 2016

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. So, double up on your content marketing efforts. Embrace a Mobile PR Strategy.

Publicity 120

Publicity Mobile Ethics Social Media 120

Cision

JUNE 5, 2017

Brands can be discovered in-store, through a search engine site, from a friend, or influencer, or on social media. Marketers need to ensure that the right experiences are surfacing to the right people. Lens lets users upload a photo from mobile, and then Pinterest will populate pins relating to that object.

Pinterest 202

Pinterest Creativity Video Retail 202

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Let’s say you run a company that makes a cool mobile app for human resources managers. Really Spend Time Writing. Be a Good Guest.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

APRIL 3, 2015

10 Tips to Activate Employees on Social Media. To tap into this market, brands need to empower internal supporters and stakeholders to join the conversation on social media. Zombie Loyalists: Mobilizing Advocates to Benefit Your Brand. About nine out of 10 brands have embraced content marketing.

Marketing 120

Marketing Customer Service Employee Mobile 120

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

SEPTEMBER 15, 2021

As we fast-approach Autumn, and Summer comes to a close, social media has also changed recently with new features being introduced across all platforms. With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are the latest updates in the world of social media.

Social Media 62

Social Media Trends Marketing Media 62

Contently - Strategy

SEPTEMBER 5, 2024

To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. Tips on creating fintech case studies While many B2C brands can breeze through content creation, fintech brands face strict regulations and approvals that would make even a seasoned bureaucrat break a sweat.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120