Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Content editing for mobile pictures can be problematic, however.

Instagram 109

Instagram How To Mobile Community 109

Cision

JULY 6, 2017

Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. ” Rule No.

Blogging 168

Blogging How To Privacy Mobile 168

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? Stand out with your content marketing.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? SEO is all about writing for the customer and creating content that answers burning questions.

How To 123

How To SEO Mobile Engineering 123

Cision

JANUARY 11, 2018

How to Write a Press Release That Converts. Press releases are still an amazing way to get your news out there, and they’re an important part of your marketing strategy. This post helps you learn how to write press releases that convert. How Earned Media is Changing Your Marketing Strategy.

Communications 225

Communications Marketing Radio Airlines 225

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. What are Amplified Mobile Pages?

Mobile 96

Mobile SEO Web Google 96

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. And there are literally millions of people whose media consumption habits have shifted (to some degree) from mobile websites to social platforms. adults use mobile to consume news. Media consumption is increasingly mobile and increasingly distributed via social platforms.

Mobile 120

Mobile LinkedIn Facebook Google 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. Shoot in Sequence.

Mobile 73

Mobile Video Interviews Film 73

The Proactive Report

SEPTEMBER 10, 2014

And, Google leads on mobility – with Microsoft and IBM in second and third. You can see who is writing what, where, and when. Content Marketing Online PR big data measurement media online news online PR PR Sourcecode TechnoVision' Microsoft leads on data center – with Cisco and Google in second and third.

Report 133

Report Big Data Brand Branding 133

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

MARCH 31, 2015

Where do podcasts fit in content consumption? Everywhere thanks to mobile tech and the proliferation of free WiFi and Bluetooth. This should be a format that producers of written content should know all too well. By definition, people using mobile devices are on the go. Reach audiences wherever. How to create them?

Storytelling 120

Storytelling Mobile Video Viral 120

Sword and the Script

OCTOBER 1, 2016

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Learn how to create valuable content at Joe Pulizzi’s webinar!

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Cision

JUNE 5, 2017

Content marketers are all too familiar with the traditional marketing funnel: awareness, consideration, conversion, loyalty and advocacy. Lens lets users upload a photo from mobile, and then Pinterest will populate pins relating to that object. Write good, creative content. Think beyond the purchase.

Pinterest 202

Pinterest Creativity Video Retail 202

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 213

Marketing Content Marketing Data Social Media 213

The Proactive Report

APRIL 27, 2018

Not so much on desktops, but there’s been quite a steep drop on mobile devices. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search.

SEO 100

SEO Mobile Engineering Google 100

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly.

SEO 90

SEO Engineering Content Marketing Google 90

Garrett Public Relations

FEBRUARY 12, 2020

Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no content marketing, social media or […]. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers.

Company 101

Company Marketing Mobile Content Marketing 101

Cision

APRIL 28, 2016

A journalism background – meaning the real shoe-leather, digging dirt kind of reporting – is essential whether you’re writing a news story, crafting a media message or coming up with a marketing plan. With so much content saturating the marketplace, how can brands stand out? I actually hate the term “content marketing.”

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 74

B2B Content Marketing Trends Marketing 74

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

Creativity 120

Creativity SEO Mobile Journalism 120

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. SEO goes mobile. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Cision

APRIL 21, 2015

From interns to executives, everyone has some writing skill, but many have never put together a professional video. How can you produce video for different marketing channels (desktop, mobile)? It’s nothing short of the “cinemazation” of PR and marketing. Don’t miss Matthew’s free webinar! Register now!

Video 120

Video Brand Branding Trends 120

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 127

B2B Company Survey Enterprise 127

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon.

Trends 120

Trends Mobile Web System 120

Cision

DECEMBER 14, 2017

End-user influencers aren’t just writing on LinkedIn, however. As long as they’re writing it and doesn’t have a particular bias, they are fair game (to pitch).”. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications.

B2B 120

B2B B2C Pitching Social Media 120

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. All features in Pro+, with the broadest distribution and the highest word limit, suitable for aggressive marketing plans.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. Know Your Audiences.

Strategy 120

Strategy How To Content Marketing Mobile 120

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Authority: Write what you know.

Google 113

Google Guidelines Web B2C 113

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

JUNE 26, 2018

Faster mobile data speeds have simplified this process and certainly contributed to the proliferation of podcasts. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. 3) Marketing Smarts . 5) B2B Growth Show

Marketing 108

Marketing B2B Interviews Content Marketing 108

Critical Mention

DECEMBER 10, 2021

This release allows users to easily navigate sections of the platform on mobile and tablet devices. The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates. Senior Marketing Manager, Critical Mention. Priscilla Osorio. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. The importance of page experience in SEO.

SEO 85

SEO Mobile Engineering Ethics 85