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Contently - Strategy
MAY 11, 2024
As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Is Local Search Important for SEO? Here’s what to know in 2024.
The Resolution Blog
OCTOBER 7, 2015
Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. In so many ways.
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PRSay
MAY 3, 2019
Keep in mind that more people are watching “ episodic video content ” when you factor in all the streaming and cable options we have now. The same thing has happened with newspapers. That means the credibility boost that comes from third-party media placements remains critically important. And network TV news.
Sword and the Script
SEPTEMBER 8, 2020
At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10. Content marketing and media relations need each other.
PR Fuel
MARCH 22, 2022
Nearly 80% of marketers are adding press releases to their content marketing strategies. Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Review the list of media outlets they work with.
Sword and the Script
MAY 14, 2016
Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.
Journalistics
SEPTEMBER 10, 2021
Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.
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