Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment. They’re doing the same thing over on Facebook and Twitter.

Journalism 148

Journalism Branding Brand Interviews 148

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Pulizzi and Rose often point out, there’s a distinct difference, between content marketing and marketing content.

Marketing 60

Marketing Pharmaceuticals Content Marketing Mobile 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 72

Infographics Case Study Video Survey 72

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This guide will discuss some key healthcare public relations strategies.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

Landis PR

MAY 28, 2024

Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities. Key services: Strategic Communications Management Communications Crisis Communications Public Relations Content Marketing Social Media Top Advice for Foreign Companies Navigating Danish Media 1.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

SEPTEMBER 19, 2017

The best way to spend an additional 10% is identifying the practice area that generates the most revenue, and hiring a content writing company to compose 10,000 to 15,000 words of online content about it. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies).

Marketing 66

Marketing SEO Pharmaceuticals Google 66

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Make this year the most successful year by targeting vertical markets. As Forbes states , it’s not enough to cast a wide net across target audiences; instead, narrow your focus to define vertical markets.

Marketing 52

Marketing Technology Internal International 52

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers.

Pharmaceuticals 70

Pharmaceuticals Media Relations Media Healthcare 70

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70