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Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and contentmarketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.
.” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend? – print advertising. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies). I would cut: – Social media.
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