Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? It’s easy to avoid doing this.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 119

Communications Crisis International Internal 119

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 63

B2B Report Marketing Survey 63

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. Almost every industry or vertical market has a newsletter that rounds up news on a daily or weekly basis. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility.

Media 94

Media B2B Groups Conference 94

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 168

Survey Media Relations Pitching Media 168

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Media Training 167