Sword and the Script

JANUARY 9, 2018

Sometimes these are developed and published by independent media companies, trade groups or associations. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it. How B2B Marketing Can Get More out of Trade Shows.

Media 121

Media B2B Groups Conference 121

Sword and the Script

JUNE 8, 2021

The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. Incorporate video as part of the webinar presentation. Video is a good way to augment any presentation. Present live and offer a recording on-demand later. webinars last year.

Survey 95

Survey B2B Report Video 95

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Branding 102

Branding Brand Marketing Facebook 102

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Content is king.

Technology 60

Technology Content Marketing Social Media Facebook 60

ReimaginePR

SEPTEMBER 5, 2016

You’ll need to present content in a way that makes sense to the reader, which is almost always your customer. But, it’s not ideal when your customers stumble on your blog, hoping to learn why they should choose your business only to be met with uninspired blog posts filled with industry-related terms that they don’t understand.

Blogging 120

Blogging How To Infographics Writing 120

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the minor mentions segment this week, it’s worth pointing out Social Media Today picked up my piece pointing out most traditional marketing functions, even advertising, have a complementary role in content marketing.

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48