Remove Content Marketing Remove Product Launch Remove Trade Shows
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12 Months of Content Marketing For 2018

Cision

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Will the product be ready for show time?

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12 Months of Content Marketing

Beyond PR

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

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What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

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Why some brands are hesitant to use Periscope and Meerkat

Communications Conversations

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Livestreaming product launches. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week).

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. In other words, think about fans of news and trade publications in your vertical market.

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Press Releases and SEO: What Are the Links Between the Two?

PR Fuel

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Building a Brand With Press Releases.

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