Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Analytics 85

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. an email about announcing the new product to customers or prospect. an email about announcing the new product to customers or prospect.

Content Marketing 89

Content Marketing Marketing B2B Engineering 89

Cision

APRIL 15, 2015

Want to stand out with content? Get our free “Outside-the-Box Content Marketing for PR” white paper now! Here are some ideas: For product launch announcement, create product demo video. For company launch, take a tour of your facilities. Use simplistic imagery.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Do you offer products that relate to those topics?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.

Video 116

Video Communications Strategy Product Launch 116

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

Product Launch 40

Product Launch Marketing How To B2C 40

PR 20/20

NOVEMBER 29, 2022

Content (ebooks, white papers). Digital marketing properties (mobile apps, websites). Marketing strategies with the greatest potential ROI tap into and maximize existing assets. Keep track of milestone dates in a central marketing calendar for easy reference when building strategies. Partnerships.

Marketing 52

Marketing Analytics eBook System 52