Garrett Public Relations

FEBRUARY 12, 2020

Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […]. The post 5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Company 101

Company Marketing Mobile Content Marketing 101

Sword and the Script

MAY 16, 2020

The authors didn’t provide the sample size (the company did not respond to my inquiry by chatbot on their site, on Twitter , or my email, by publication time). c) Survey of reporters by Innowire Advisory Innowire Advisory , a small PR firm based in San Diego, surveyed reporters for a piece in The Next Web (TNW). Give our services a try.

Survey 173

Survey Media Relations Pitching Media 173

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Identify the optimal times for publication.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Industry Data Trade Shows 78

Sword and the Script

DECEMBER 30, 2017

In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. 3) The Future of Marketing Looks More like Public Relations. Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. Not content marketing.

B2B 103

B2B Trade Shows Survey Study 103

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Landis PR

NOVEMBER 15, 2021

LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Do not let creating content become a chore. Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Business is realizing just how powerful a tool video online can be.

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 4) Share the content on social media (organic). Don’t believe me?

Media 121

Media B2B Groups Conference 121

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? Want to be in holiday issues of popular magazines? Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 149

Communications Crisis Internal International 149

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. If the right publications don’t share your release, it won’t appear in front of your target audience. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy.

Small Business 82

Small Business How To Writing Conference 82

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 94

B2B Marketing Measurement Social Media 94

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Focus on publications that already read your target audience.

Writing 96

Writing How To Media Guidelines 96

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. This relations part of public relations. If you build this out as part of other programs, like content marketing, you’re able to accomplish a lot more with the same effort.

B2B 82

B2B Media eBook Interviews 82

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the minor mentions segment this week, it’s worth pointing out Social Media Today picked up my piece pointing out most traditional marketing functions, even advertising, have a complementary role in content marketing.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Focus should be placed on relevant details and not on selling a product or service.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. In other words, think about fans of news and trade publications in your vertical market.

B2B 60

B2B Facebook Marketing Advertising 60

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

FEBRUARY 7, 2019

Email marketing, which was huge at HubSpot, was not at all a part of the marketing mix at Toast. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. That was what led to that determination of our marketing mix.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Further, Ms.

Case Study 115

Case Study B2B Study Marketing 115

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. And it’s not just public relations. Natural inclusion in trade publications.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 198

Marketing Employee Content Marketing Media Training 198