Remove Content Marketing Remove Seminar Remove Social Media
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Social Media Week NY Seminar Wrap

Flack's Revenge

If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

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Creating Content in a Crowded Space: Q&A With Joe Pulizzi

Cision

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient.

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Tip Sheet! Drive Results at Events With Social Correspondents

Cision

Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. Social media correspondents. Having these ambassadors attend your event increases engagement rates and results in vast amounts of multimedia content. Want five more tips for using social media correspondents?

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Ultimate show of positivity at AGCC event

Engage PR

A series of engaging seminars ran throughout the day. Of the seminars, Social media – how to make it work for you , was a highlight. Scott Grant, of Blackadders LLP, highlighted the importance of content marketing; of producing engaging articles or images which capture the imagination of the target audience.

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40+ Blogs Marketers Should Be Following

PR 20/20

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Social Media, we like….

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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

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