Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 179

Content Marketing B2B Marketing How To 179

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.

Content Marketing 134

Content Marketing Case Study Marketing B2B 134

Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. Focus on your niche.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Content Marketing World. Arthur Page Society Annual Conference.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. ” Consequently, publishers of online media struggle to control the promotion of specific content over others. Credibility. Images: U.S.

Content Marketing 120

Content Marketing Marketing Media Radio 120

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. >>> Related: Why Content Marketing and Public Relations Need Each Other.

Content Marketing 122

Content Marketing How To Marketing Leadership 122

Agility PR Solutions

APRIL 28, 2024

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. PE firms—including my own boutique PE firm Cloud Equity […] The post Private equity gets creative: What’s behind PR and content marketing firm acquisitions appeared first on Agility PR Solutions.

Creativity 117

Creativity Content Marketing Marketing Study 117

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Base content channels on those answers. Try something new.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Contently - Strategy

AUGUST 18, 2021

An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. One thing that a lot of great content marketing has in common is the ability to make complex topics easy to understand. appeared first on Contently.

Study 142

Study Brand Branding B2B 142

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Multimedia is a must for content marketing success, especially when it comes to seasonal content.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Formerly the SiriusDecisions Summit, now produced by the eminent industry analyst Forrester Research , this premier event for B2B marketing, sales and product leaders sets out to empower their strategies, fuel the revenue engine and drive the business forward. Content Marketing World & Expo (September, Cleveland).

Conference 304

Conference B2B Case Study Content Marketing 304

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. I reached out to that person and started mentioning one of his case studies in an article I wrote. Mission accomplished!

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one. Give our services a try.

Content Marketing 102

Content Marketing B2B Marketing Survey 102

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 137

Study Media Relations Media Measurement 137

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Content quality is a major factor for potential buyers evaluating brands with similar products.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 113

Case Study Study Brand Branding 113

Cision

OCTOBER 4, 2017

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. To make an impact, content needs to shine. Create more visual content. For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 21, 2020

And there’s bad news for PR people, too — a recent study by the Clyde Group found that 59 percent of consumers believe that companies’ pandemic responses are “mainly PR efforts.” Magid conducted a study of consumer responses to COVID-19 marketing by generation. ” So what’s a brand to do?

Brand 296

Brand Branding Advertising Advertising 296

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 115

B2B Study Survey Software 115

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. B2B marketers need only look at premium-tier SaaS pricing to see the connection between thought leadership and pricing. 43% said it “offers concrete guidance and case studies.” Sword and the Script Media can help with B2B marketing, PR and social media.

Leadership 126

Leadership B2B Study Survey 126

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is content marketing? Some examples of content marketing include: Infographics.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Onclusive

AUGUST 1, 2017

Considering all the various parts of the organization the PR practitioner borderlines (ahem: acquisition, content marketing, and more), it’s beneficial for us to study brand strategy and what it takes to create a company that customers feel connected with and loyal to at a deeper level. Read more.

Brand 231

Brand Branding Guidelines Journalism 231

Remote PR Jobs

JULY 19, 2024

Facebook and Instagram : Share success stories, client testimonials, and behind-the-scenes content to showcase your work and attract potential clients. Content Marketing Creating valuable content can position you as an expert in the PR field and attract clients who need your services.

Case Study 246

Case Study Conference Local Trade Shows 246

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. A recent study from Backlink.io

Strategy 273

Strategy Media Television Content Marketing 273

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Bianchi Biz Blog

APRIL 26, 2021

He has coordinated a cross-media content marketing campaign for an international technology group. Justus studied media studies, rhetoric and literature at the Universities of Tübingen, Bielefeld and La Plata (Argentina). You might also be interested in: What Most Companies Get Wrong When Doing Their First ESG Report.

Automotive 96

Automotive Study Report Transportation 96