Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 3) The Future of Marketing Looks More like Public Relations. Similarly, digital trends have forced marketing and PR to change how they do things. Proceed with Caution.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Frank said studies and surveys are another way to get earned media coverage.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. After reviewing the study, I offer these six takeaways based on the data: 1. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads.

B2B 63

B2B Report Marketing Survey 63

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 8, 2021

ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. It also augmented the findings with a survey of 100 of its customers.

Survey 92

Survey B2B Report Video 92

PR 20/20

MARCH 2, 2023

If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” The fall of content marketing tech. Content is king. Will companies still be investing millions in content marketing? I get it–content marketing operations like Scripted have their place.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the minor mentions segment this week, it’s worth pointing out Social Media Today picked up my piece pointing out most traditional marketing functions, even advertising, have a complementary role in content marketing.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

MARCH 7, 2017

it’s our duty to seek out and test the hottest trends to make our content stand apart from the rest. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Sometimes these are developed and published by independent media companies, trade groups or associations. Research shows businesses spend upwards of $150 to obtain a single email address from a prospective customer.

Media 94

Media B2B Groups Conference 94

Sword and the Script

NOVEMBER 22, 2016

A survey of 551 social media marketers , also reviewed by eMarketer, found just shy of 96% of social media marketers said Facebook was the most effective social media advertising platform. Moreover, these studies mesh with my own experience in B2B. Future of Social Media Marketing is a Path Paved in Payment.

B2B 60

B2B Facebook Marketing Social Media 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 5, 2017

Organic search is a key aspect of inbound success, and Google often rewards content for longevity. A study by Ahrefs about ranking in Google showed that the average age of a Google result declined as you scroll down the page. But, consistently creating quality content month after month is hard.

Marketing 45

Marketing Engineering Resources Corporate 45

Sword and the Script

MAY 16, 2020

These three studies polled 3,000 journalists and their answers all center on relevance. Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Give our services a try.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. The importance of these marketing elements is only going to grow. First-party data: trade knowledge for trust. Do you blog regularly?

Marketing 166

Marketing Employee Content Marketing Media Training 166