Content Marketing Survey Trade Shows 
Sword and the Script
APRIL 18, 2020
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.
Polaris
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.
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Sword and the Script
NOVEMBER 30, 2021
This finding is reflected in previous surveys too, which points to a continued trend. The survey found 75% of buyers are more receptive “when the buyer is facing new, risky, or complex initiatives.”. B2B buyers require an omnichannel marketing approach. 32% “industry events/trade shows/conferences,”.
Sword and the Script
MARCH 27, 2018
That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. 4 Big Media Trends that have Upended PR and Marketing. In fact, most PR professionals feel the same way.
Burrelles Fresh Ideas
MARCH 5, 2024
The survey asked whether generating earned media across three channels – local, national and trade press – had become easier, more difficult, or about the same as it was, and average responses in all three categories fell into the “more difficult” range. This boosts visibility and may inspire similar content if the story performs well.
Sword and the Script
JUNE 8, 2021
It also augmented the findings with a survey of 100 of its customers. Need help with marketing or PR? The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. Resource lists (70%) and surveys (43%) were the most popular engagement tools.
Sword and the Script
OCTOBER 25, 2022
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Jack of all trades. Dynamic content and regulations.
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