Sword and the Script

JUNE 8, 2021

It also augmented the findings with a survey of 100 of its customers. Need help with marketing or PR? The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. Resource lists (70%) and surveys (43%) were the most popular engagement tools.

Survey 92

Survey B2B Report Video 92

Burrelles Fresh Ideas

MARCH 5, 2024

The survey asked whether generating earned media across three channels – local, national and trade press – had become easier, more difficult, or about the same as it was, and average responses in all three categories fell into the “more difficult” range. This boosts visibility and may inspire similar content if the story performs well.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 30, 2017

Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 3) The Future of Marketing Looks More like Public Relations.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. For some it was an annual survey, for others it was data derived from usage of a SaaS product. 1) Soft interviews on your company blog. It didn’t have to be a big endeavor for the customer.

B2B 76

B2B Media eBook Interviews 76

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Many B2B agencies are good at content.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: .

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

FEBRUARY 14, 2017

This is a good example of integrated marketing. We Should Measure Content Marketing by Relationships. Document any anecdotes you hear in the course of doing business – a customer that compliments a blog at a trade show, a comment noted in an NPS survey, or an enablement story from sales.

B2B 66

B2B Measurement Blogging Community 66

Sword and the Script

MAY 16, 2020

a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Try our services. 2) Volume of PR pitches received.

Survey 169

Survey Media Relations Pitching Media 169

ReimaginePR

SEPTEMBER 5, 2016

While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. For example, you can add: Behind the Scenes. Contests and Giveaways. Infographics. Interviews. Testimonials. Over to You.

Blogging 120

Blogging How To Infographics Writing 120