This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We develop a contentmarketing strategy that encompasses: Expert commentary – weighing in on relevant news. Whitepapers – a great way to demonstrate thought capital in long form to a particular audience. Blogs – an executive’s own, plus a commenting strategy for others.
The first example comes from a whitepaper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at tradeshows that people can activate and walk around.”
Media and influencers read analyst reports and whitepapers, so the reach can become exponential. Attending conferences and tradeshows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Bylined content. Authors, experts, and academics.
That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From whitepapers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Talk to Us !
This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. 3) Reports, ebooks and whitepapers. That may not work on a blog but can work for long-form content like a report, ebook or whitepaper. Time is another important part.
Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in contentmarketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say contentmarketing.
What role has contentmarketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.
The latest contentmarketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, contentmarketers risk the opportunity to be creative with promotion.
This is a good example of integrated marketing. We Should Measure ContentMarketing by Relationships. If your organization gates content – whitepapers, webinars and or demos – track the source of registrations. See these related posts: . How Long Should a Blog Post Be? [A A Data-Driven Answer for B2B].
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content