PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.

Case Study 193

Case Study Writing Training Engineering 193

Polaris

NOVEMBER 20, 2014

Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. The Exploratorium in San Francisco displayed his arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient.

Content Marketing 120

Content Marketing Education Retail Government 120

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. How blogging fits into a content marketing strategy. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

SEPTEMBER 21, 2018

Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. Establish a personal relationship with the content team and work out a way to share each other’s stuff. As long as they can reach people. Who cares if they’re another business or nonprofit?

How To 153

How To Media Nonprofit Newspapers 153

Landis PR

JANUARY 28, 2025

Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team. Offering Value-Driven Content Content marketing complements PR efforts by attracting leads who are actively seeking healthcare solutions.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. I recently refreshed my skills and point of view at a workshop sponsored by Engage , and the session offered food for thought. It’s not about you.

Brand 173

Brand Branding Storytelling Video 173

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .

Pitching 120

Pitching Strategy Film Advertising 120

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Transportation 52

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

SEPTEMBER 21, 2015

It’s hard to believe that Content Marketing World has come and gone for another year. But, as always, there was a ton of information packed into my two days (I didn’t attend any workshops). Following up from #CMWorld , below are what I found to be the most interesting keys to success in the future of content marketing.

Content Marketing 40

Content Marketing Marketing Industry Strategy 40

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Only 30 percent of B2B companies say their content marketing is effective. All it takes is a plan. Here are four takeaways from her #PRSAICON session: 1. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Image: Do-Hyun Kim via Flickr, CC 2.0.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Contently - Strategy

NOVEMBER 7, 2019

Organize and store content. Conceptualize content. When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. What about a free workshop that explains how to prepare your home the Montessori way?

Strategy 103

Strategy Education System Writing 103

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. Piloting AI ™ Workshops.

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. It’s honestly embarrassing how excited I am to speak in person at Content Marketing World again in the fall.)

How To 144

How To Creativity Storytelling Writing 144

5W PR

AUGUST 7, 2020

The B2B Marketing Exchange event has a goal to empower the community by highlighting all the innovations in the B2B space. Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers.

B2C 88

B2C B2B Pitching Conference 88

PR 20/20

JANUARY 31, 2019

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence.

Conference 77

Conference Case Study Marketing Analytics 77

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

How To 104

How To Marketing B2B Exercises 104

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

MARCH 13, 2018

Content Marketing. If you don’t want to go the major speaking route you can always develop small workshops for your target audience. Solo PR Pro, Jennifer Donovan created a series of social media workshops for her target audience. Use your workshops to get in front of your audience.

Leadership 64

Leadership Case Study Video Writing 64

PR 20/20

NOVEMBER 20, 2018

We define a Marketing Growth Hackathon as an interactive event in which marketers, executives and/or entrepreneurs come together to solve business growth challenges. Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day.

Strategy 62

Strategy Marketing International Internal 62

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. Maximize content marketing ROI. AI can help.

Blogging 73

Blogging How To Engineering Writing 73

Karen Freberg

JUNE 6, 2022

conference call for a workshop I am doing in a few weeks, updates to committees, projects, etc). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Industry has changed across the board.

Conference 72

Conference Construction Travel Meeting 72

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

OCTOBER 30, 2018

MAICON is designed to help marketing leaders truly understand AI, educate their teams, garner executive support, pilot priority AI uses cases, and develop a near-term strategy for successfully scaling AI. Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible.

Conference 45

Conference Marketing Case Study Hotels 45

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. 10 PR conferences you can’t miss in 2021. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Polaris

DECEMBER 8, 2015

It’s clearer, easier to follow, and more persuasive thanks to the new book, Why Your Writing Sucks , by Marcia Ross, a Toronto author, business writer and workshop leader. Erickson told me she recently improved her own business writing. Ross’ upbeat and unconventional book isn’t just for lawyers.

Writing 100

Writing Resources Marketing Communications 100

PR 20/20

DECEMBER 13, 2018

We know that most marketers are just at the beginning stages of understanding AI and the impact it will have on their brands and careers. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases.

Conference 56

Conference Marketing Groups SEO 56

Presspage

APRIL 15, 2019

You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. You’ve heard of SEO. SEO and owned media.

SEO 60

SEO Engineering eBook Google 60

Communications Conversations

OCTOBER 16, 2017

Even at Maccabee’s small size, we’ve had in-house workshops with multi-cultural marketing experts from The BrandLab, mindfulness teachers and sleight-of- hand magicians, SEO mavens and painting instructors, and even had a cooking class with TV chef Andrew Zimmern.

Agency 113

Agency SEO Social Media Pinterest 113

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74