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If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writingworkshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writingworkshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Lead with the benefits.
When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. Improve Your Business Writing Skills for the Digital Age.
On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. How blogging fits into a contentmarketing strategy. CLASS DESCRIPTION.
The good news is that many companies have already cracked the thought leadership code using strategies that contentmarketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”
According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of contentmarketing does not come from content. It comes from the transmission of content.
What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Their root beer yogurt deserves a Michelin star — “creamy with hints of cherry tree bark.” During my last stop at WG Yogurt,more.
Organize and store content. Conceptualize content. When generating content ideas, do some online research, like reading blogs related to your industry or checking out contentmarketing survey results. What about a free workshop that explains how to prepare your home the Montessori way? Write first draft.
Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. But, the great irony of marketing automation is that it’s largely still manual. Piloting AI ™ Workshops. Piloting AI™ Workshop (beta). Automated Performance Reports.
But it struck me that the Batman franchise offers some great takeaways for contentmarketing. What can other comic franchises teach us about contentmarketing? Words and Pictures – the Batman and Robin of ContentMarketing is a post from: Shonali Burke Consulting, Inc. Image: Do-Hyun Kim via Flickr, CC 2.0.
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for ContentMarketing?
At the heart of what we do, all marketers are storytellers. Through contentmarketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter contentmarketing strategies.
They also need to blog intelligently, writing about topics that actually produce results. And it's why only 34% of marketers say their contentmarketing strategy is very effective, according to ContentMarketing Institute. AI can also enhance content strategy and identify areas of improvement.
The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the ContentMarketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.
Get additional mileage from your bylines and guest posts by writing an intro paragraph and hosting on your own blog, posting on LinkedIn or even doing a video on the key parts of the post with the link to the original article. ContentMarketing. Use your workshops to get in front of your audience.
Contentmarketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of contentmarketing have exploded over the past few years. “Contentmarketing is sometimes ineffective because people don’t realize what it’s intended to do.
In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. ContentMarketing World. Hosted by the ContentMarketing Institute — a.k.a. Who doesn’t want that? Conference Date : TBD.
MAICON is designed to help marketing leaders truly understand AI, educate their teams, garner executive support, pilot priority AI uses cases, and develop a near-term strategy for successfully scaling AI. Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible.
I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. ” I cover the most frequently asked questions in my social PR strategy workshops in this WUL goodie. Is Your ContentMarketing Strategy Painful for Prospects? ” 2.
PR school taught people why great writing is an essential part of the profession. A few years ago, I sat in on a workshop by Paul M. Use brevity in your writing and try to think of images that can better convey your points. Of course, the audio-visual landscape has changed dramatically since then. And in many ways it still is.
The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. SCHEDULE A DEMO.
It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Assemble a workshop from a diverse group. Make sure to represent this diversity in your workshop. Management is often tempted to make workshops as small as possible and only to include senior representatives.
In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. They offered a sneak peak into what to expect from their topics (spanning disciplines like contentmarketing, email, sales, strategy, social and more), plus a bit of insight into their own trials with AI.
The Marketing Growth Hackathon TM : HubSpot Edition. We invited Cleveland HubSpot users to join forces and collaborate during an interactive workshop led by Paul Roetzer ( @paulroetzer ). Inbound Marketing Kit. 386+ Content Creation Templates. How to Write an Ebook From Start to Finish. Looking for more resources?
This can include anything from automatically writing text to powering self-driving cars. Here are a few examples: Machine Learning for Marketers Made Simple with MonkeyLearn. Streamline the ContentMarketing Process with Machine Learning. Learn More About How AI Can Give Your Marketing Strategy a Competitive Advantage.
But while stories can work magic for corporate communicators, writing a good story isn’t easy. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. 3. “ 642 Things to Write About ” by San Francisco Writers’ Grotto.
Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. One of my career defining roles was writing the social media strategy for a prominent central bank. My first interview was with Arik C.
Most useful offline reference resource: Epic ContentMarketing by Joe Pulizzi. Joe Pulizzi, the godfather of contentmarketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic contentmarketing.” 2 Kathi Kruse.
As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote?
You work in public relations, SEO, contentmarketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/contentmarketing influencers. “Writing makes me aware. I think so. Ask The Experts.
They call it link building, contentmarketing, or content promotion, you know, but it’s not necessarily referred to as digital PR here. I mean, I find myself in that role right now at BuzzStream when I’m writingcontent is like trying to push the value of digital PR.
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