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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195
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Why Business Students Should Learn Strategic Communications

PRSay

With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. “Reputation management drives student interest in the course,” said Rennie, co-chair of the MBA Program. She is a public affairs and media consultant based in Washington, D.C.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. Unless, of course, you're leveraging the right technology, such as coverage alerts and AI summaries. Remember: print monitoring is not just for big corporate budgets.

Print 104
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Behind the Headlines With Kathy Jeavons

Cision

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. This is the normal course of events when the presidency changes parties, and all of us White House staffers knew it was coming, but it was still a shock.

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Perception Management

Doctor Spin

Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Crisis communications. Need PR help?

Ethics 52
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Seriality (Context Matters)

Doctor Spin

Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. Learn more: The Publics in Public Relations THANKS FOR READING. subcultures, fandoms, political movements).

Groups 52