Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. and wanted that to be my specialty.

Industry 316

Industry Fashion Travel Tourism 316

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Listen to your employees. Explore ways to be creative and innovate. Give back however you can, personally, professionally, corporately.

Creativity 116

Creativity Employee Newspapers Crisis 116

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. What would a successful campaign look like? Nerves are frayed. It’s time to heal.

Employee 154

Employee Crisis Reputation Creativity 154

PRSay

OCTOBER 15, 2024

“If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlotte, N.C.

Company 66

Company Employee Internal International 66

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue.

Internal 147

Internal International Employee Mobile 147

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Training Leadership Video 90

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. They changed their logos in solidarity with the new guidelines, and the effect was…awkward.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. How are its employees treated? What does it value?

Marketing 173

Marketing Creativity Storytelling Privacy 173

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. These include employees, subcontractors (up to 65%), software and consumable items.

Agency 171

Agency Enterprise Software Financial 171

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Participants also found Snapcodes (Snapchat’s version of QR codes) on their coffee cups.

Consumer 243

Consumer Branding Brand How To 243

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Good story. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. What’s to stop us from doing something very distinctive?

Corporate 274

Corporate Leadership Advertising Advertising 274

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 87

Employee Small Business Resources Insurance 87

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics.

Resources 84

Resources Creativity Publicity Local 84

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

Internal 137

Internal International Communications Strategy 137

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. I’ve created a methodology called Corporate DNA. The reason these projects fail is that they are not rooted in a rigorous framework: they are rooted only in emotion.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. As many states contemplate reopening, smaller businesses have an opportunity to be creative.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 79

Creativity Study Survey Advertising 79

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. Slow decline of social media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Marketing turns to creative to stand out from the clutter .

Marketing 212

Marketing Content Marketing Data Social Media 212

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them. Sure, stunts can be fun, creative, stimulating, etc. that I’d like to chuck out the window. I’m a People Person.

Industry 150

Industry B2B Corporate Agency 150

Barokas

SEPTEMBER 28, 2017

That’s why we’re proud to announce Thrive, our new corporate wellness program. Thrive is a collection of activities we’re trying out in order to help Barokas PR employees be the happiest and healthiest they can be – physically, mentally and emotionally. But does it really have to be that way? Lunchtime walking groups. Erin and Celeste.

Corporate 68

Corporate Employee Groups Resources 68

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. That is another benefit that PR delivers very well.

Branding 185

Branding Brand Marketing Wireless 185

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. The ideal candidate is a creative problem solver who gets things done. A great listener and fantastic creative problem solver. This individual is an outcome-driven sales professional who is eager to learn. Requirements.

Software 150

Software Analytics Data Technology 150

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

PR for Anyone

JANUARY 22, 2025

After years of thriving in the corporate world with L’Oral, Wende took a leap into the unknown, driven by her deep-rooted passion for entrepreneurship and sustainability. But in the corporate world, youre more of a consultant than a creator. Sometimes you have to get creative, she says. But her journey didnt stop there.

Corporate 130

Corporate Industry Creativity Sports 130

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 153

Employee Print Writing Survey 153

Cision

DECEMBER 23, 2015

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ).

Employee 120

Employee Pitching Writing Content Marketing 120

PRSay

SEPTEMBER 15, 2017

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Porter Novelli is not the largest global agency in terms of financial or employee size.

Financial 147

Financial Employee Leadership Training 147

Cision

SEPTEMBER 30, 2015

When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Focus your employees around a single strategy. Images: 드림포유 , Yahoo , Airwolfhound ( Creative Commons ).

Social Media 120

Social Media Report Media Training Training 120