Remove Corporate Remove Creativity Remove Employee
article thumbnail

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Marketing and corporate communications will overlap.

Trends 407
article thumbnail

The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Big tech companies are reporting fat margins, and then laying off thousands of employees.

B2B 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

article thumbnail

6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Look for brand values to be a core message for most organizations.

Trends 385
article thumbnail

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. A strategic public relations campaign can build significant corporate and product brand value, especially over time.

Marketing 310
article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 370
article thumbnail

Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. Get creative. Make it fun.

Employee 120