MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Branding 48

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Platforms like Facebook, Instagram, X, TikTok, and LinkedIn are popular, with a growing emphasis on visual content shared through Instagram and YouTube. million users TikTok : 12.6 million users Snapchat : 2.2

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. People said, you know, Facebook’s not social media, they’re media. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. lens to planning for our clients.

Media 95

Media Sports Agriculture Pitching 95

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 162

Trends Nonprofit Consumer Newspapers 162

Waxing UnLyrical

AUGUST 11, 2014

Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets.

Storytelling 87

Storytelling Privacy Resources Web 87

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook.

Storytelling 60

Storytelling Local Community Case Study 60

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. You’ll notice Walmart repurposed a string of Snapchat stories (I think) and incorporated it into this video they they put together and shared on its Walmart Today Facebook channel. Pretty interesting, right?

Social Media 68

Social Media Trends Radio Media 68

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 25, 2015

After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. So stay tuned to our Facebook page for more info.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PR in High Definition

OCTOBER 28, 2021

Could this be the Facebook vision? Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

Communications 62

Communications Wikipedia Meeting Technology 62

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Storytelling 40

Storytelling Banking Training Writing 40

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dawn Buzynski.

Measurement 65

Measurement Course LinkedIn Banking 65

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Or perhaps there’s a jack-of-all-trades cheaper PR-led option on offer.

Publicity 40

Publicity Ethics Creativity Travel 40

Waxing UnLyrical

JUNE 22, 2015

Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija in this WUL post we ran (just last week!). Twitter Facebook Google+ LinkedIn Monday Roundup: Innovative Content.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 191

Marketing Content Marketing Data Social Media 191

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

5W PR

NOVEMBER 23, 2021

07 percent for Facebook. Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content.

Instagram 158

Instagram Publicity How To Social Media 158

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. AI tools can’t handle the nuance that comes with providing sound strategic counsel. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 29) A logical investment in creativity. “As

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. We love email,” GE’s Chief Storyteller told us. “It

B2B 145

B2B Trends Video Course 145

Waxing UnLyrical

NOVEMBER 2, 2015

5 Tips to Get in Your #Creative #PR Groove. 5 Tips to Get in Your #Creative #PR Groove. Draw Me a Story: Six Storytelling Lessons From Cartooning. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” You can thank me later. ” 3.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. We love email,” GE’s Chief Storyteller told us. “It

B2B 85

B2B Content Marketing Trends Marketing 85

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Branding Brand Reddit 78

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

Blogging 68

Blogging Education Resources Creativity 68

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Many social media platforms have a timeline feature, particularly Facebook. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. A second constant is messaging. Ad blockers render online promotion invisible.

Marketing 62

Marketing B2B Print Technology 62

Maxim Behar

MARCH 6, 2022

And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” We write on Facebook in a certain way; however, we write emails in an entirely different way. That success will come with hard work and big creativity.

B2B 52

B2B Communications Media Newspapers 52

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. offline and internet presence, Facebook and Instagram, Roblox and other game/metaverse platforms, influencers).”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Rock the Status Quo

FEBRUARY 3, 2015

But a client win that really made a difference in my career was when I was starting my first agency, and a former client who headed up corporate communications at American Express told me she wanted to be my first client. Put on your storytelling cap and head over to my website to choose your questions!

Agency 100

Agency Advertising Advertising Twitter 100

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. It was shared over 26,000 times on Facebook. CSR Is a Popular Use Case That Often Lacks Creativity. Telemedicine + Healthtech Companies Are Leading the Field.

Healthcare 136

Healthcare Content Marketing Industry Trends 136