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The Impact Marketing Approach We’re Using to Change the World

Deirdre Breakenridge

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Our team estimated we’d finish the film after another year of following characters and fine-tuning scenes. Our film came to light at a time when the Pioneers in Skirts topic, to many, was considered a non-issue. What’s Next?

Film 194
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. It takes time for writing and filming — and a strong, informed point of view. But in recent years, data has shown its efficacy.

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Seven Ways to make a Corporate Video more Engaging

Prohibition

Nowadays, this couldn’t be further from the case as we’ve seen more and corporate brands getting in on the action when it comes to video. That said, the go to approach for video for corporate brands tends to be quite formal and focused on simple pieces to camera. Consider this for your corporate video. Add music to your video.

Video 62
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What a Mouse Can Teach Us About Morality

Mindful Marketing

Steamboat Wille , the 1928 animated short film by Disney founder and namesake Walt Disney and animator/cartoonist Ub Iwerks , entered the public domain this past January 1, which means that after 95 years, the earliest version of Mickey Mouse is now “ free for all to copy, share, and build upon.” the Disney corporation.

Film 95
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How to Get Ahead for the Young PR Account Executive

Sword and the Script

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating.

How To 122
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Step by step guide to create a corporate video for your marketing needs

Prohibition

It’s a creative and engaging way to interact with your target audience. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece. This is where the real creative process begins! Are you going to focus on one key message?

Video 62
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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers.