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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base. But in recent years, data has shown its efficacy.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. Can you say more about how corporations and associations can realize this vision? It should be a real blast for anyone looking to improve their knowledge base.

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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

We’re a creative profession and we work with other creatives, whether they be illustrators or photographers or writers of some sort. I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. How are you using it, Michelle?

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