ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

APRIL 5, 2018

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Keep the energy alive.

Nonprofit 61

Nonprofit Community Employee Energy 61

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

JANUARY 11, 2021

As a leader, how do you foster this creativity on your teams? In my experience, corporate environments tend to be a little faster-paced than in the nonprofit or association world. What I bring from my corporate experience, and certainly from my tech experience, is a sense of urgency and iterative innovation.

Energy 182

Energy Journalism Leadership Meeting 182

Cision

JUNE 30, 2016

because at the heart of PR and communications, it’s still about crafting the right message and delivering it in a creative, compelling and appropriate way. For example, Castle client LetsAllDoGood just launched an app that connects nonprofits to their supporters via their smartphones. How do you envision the future of PR?

Technology 149

Technology Nonprofit Journalism Creativity 149

wiredPRworks

FEBRUARY 11, 2019

About Barbara Rozgonyi, Creative Visionary. Founded in 1990, CoryWest Media is a creative innovation consultancy that works with its clients to attract attention, build brands, and captivate communities in 4D. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”. Be in the room where it happens.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Corporate executives, business owners and PR pros all share the trait of being proactive and action-oriented. The governor had a high approval rating. Inaction is difficult. Jumping in is our natural tendency.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. She started her career in the corporate arena, then, after 17 years, transitioned to competitive positioning consulting with mid-to-large sized companies.

Film 194

Film Marketing Nonprofit Education 194

Landis PR

OCTOBER 12, 2022

This Bay Area nonprofit institution has been close to our hearts for more than 40 years. ODC is a great example of how organizations can foster community – creating a space where people can explore their own creativity and nurture their whole selves. This is a list of the top 100 corporate donors to Bay Area charities.

Community 98

Community Communications Nonprofit Corporate 98

PRSay

FEBRUARY 18, 2021

For more than 50 years, he has handled public relations for corporations, associations and nonprofit organizations. Don Bates, APR, Fellow PRSA, teaches graduate PR writing and management at New York University. He also teaches business writing worldwide.

Writing 140

Writing Nonprofit Storytelling Corporate 140

Critical Mention

FEBRUARY 10, 2018

You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Creativity matters . There are more ways than ever to be creative in PR. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Guerrero ( Creative Commons ). Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? You can, but it’ll require preparation and planning. Review the response plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Get creative! The post #GivingTuesday Ideas for NonProfit Fundraising appeared first on wiredPRworks.

Nonprofit 40

Nonprofit Small Business Corporate Creativity 40

Waxing UnLyrical

APRIL 5, 2012

In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry!

Publicity 104

Publicity Insurance Insurance Nonprofit 104

Cision

NOVEMBER 6, 2015

In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. Are there videos of people using your product in creative or offbeat ways that you can promote? What messages do you see in the media about your target audience?

Video 120

Video Trends YouTube Television 120

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends).

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

PRSay

OCTOBER 11, 2019

We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. In these situations, try to offer creative alternatives for PR measurements, such as tracking patient traffic to a disease-screening tool or increases in online conversations. Sell it in.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. And it’s not just public relations. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Landis PR

AUGUST 27, 2024

Use humor and creativity to make your content something people will remember. Support Your Local Nonprofits Many will use their donation dollars politically rather than locally this year, and that hurts grassroots organizations. Don’t forget to support the nonprofits doing important work in your area. AND MOST IMPORTANTLY… VOTE!

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Image: Siora Photography via Unsplash, Creative Commons CC0.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 91

Publicity Radio Nonprofit System 91

Waxing UnLyrical

DECEMBER 1, 2014

Check out this post from Nonprofit Hub that tells you what you should be thinking about as you flesh out your editorial calendar. Here’s a great post from Kellye Crane on 23 creative holiday gift ideas for clients. And do your colleagues a favor by passing this post on to them… now there’s a creative gift idea!

Resources 73

Resources Nonprofit Measurement Creativity 73

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 miles above the earth.

Tourism 115

Tourism Travel Nonprofit Banking 115

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Waxing UnLyrical

SEPTEMBER 20, 2018

Image: James & Carol Lee via Unsplash, Creative Commons CC0. Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Sorry, Colonel Jessup … my publics can handle the truth.

Ethics 74

Ethics Nonprofit Guidelines Exercises 74

Waxing UnLyrical

MAY 8, 2012

More to the point, the unabashed pride that Stan takes in his creation… made very successful thanks to the hard work, creativity, dedication, enthusiasm, and devotion of each and every member of the team… filled the building. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Employee 75

Employee Nonprofit Banking Meeting 75

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. What I like about this trend is – if well embraced – it relieves the communicator of burdensome tactical data analytics and instead allows them to focus on strategy and creative outreach. Here are four questions my peers often ask and some insights. Will people (e.g.

Analytics 71

Analytics Data Pinterest System 71

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. A Look at Compelling Corporate Stories. Image: rawpixel via Unsplash, Creative Commons CC0. And I’m picking on PR people here, but this issue is by no means limited to our profession.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82

wiredPRworks

FEBRUARY 23, 2018

Attendees of the event will be association/non-profit and corporate and special event planners, third party meeting professionals and various industry suppliers. Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide.

Education 51

Education Meeting System Nonprofit 51

Waxing UnLyrical

MARCH 16, 2015

How to Build Creativity and Self-Expression with Your Community. Nonprofits, Tell Your Stories: Rob Wu of CauseVox. ” In this classic WUL post, I sit down with Rob Wu of CauseVox to talk about why it’s essential for nonprofits to tell their story “so well that your community will go out and tell it for you.”

Community 40

Community Nonprofit Web Local 40

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Why: “At the end of the day, people supporting your nonprofit want to know who is behind the organization, who else supports it. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Contently - Strategy

JUNE 6, 2024

This does not mean doing away with thoughtfully researched content; it just means finding more creative ways to package it, such as with interactive quizzes or calculators. Today’s consumers would rather purchase from an imperfect group of humans than an impenetrable corporate brand.

Content Marketing 52

Content Marketing Marketing Video Financial 52