Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Melissa Agnes

JULY 19, 2016

Live-streaming is an emerging reality that you should be addressing and incorporating into your crisis preparedness program. It’s no secret that social media and mobile technology have changed the landscape for crisis management. Perception is reality. The fact is that every organization today is susceptible to this risk.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Crisis interrupted. Technology doesn’t sleep.

Communications 120

Communications Crisis Internal International 120

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. In fact, The Divine Ryans was made into a movie and it was filmed here in St.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. In fact, The Divine Ryans was made into a movie and it was filmed here in St.

Film 40

Film Crisis Communications Ethics Crisis 40

5W PR

AUGUST 27, 2018

The combination of print Renaissance and film success proved to be a resurrection for Marvel to rival that of any of its famous heroes. The “secret” here, is that Marvel found multiple ways to make people care about their products again, while also introducing audiences to characters and titles they might have otherwise ignored.

Company 87

Company Airlines Print Government 87

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. It Only Takes One PR Disaster. It often takes decades to build a strong, respected brand.

Airlines 87

Airlines Financial Film Viral 87