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Crisiscommunication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Let me explain.
In this episode, Bob Dietzel, co-founder of KMRD Partners, joins host Jason Mudd to discuss corporatecrisisinsurance. In this episode you’ll learn what crisisinsurance is and what it covers, who can tell you more about your crisis plan, how the insurance works, and why it's important to have.
For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Does your organization communicate confidential information and trade secrets via email?
Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk.
Financial Times Celebrities and business executives worried about being cancelled over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war. Chrissy Teigens cancellation over resurfaced messages [this] is the insurance against digital volatility.
PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? trillion, according to AMO Strategic Advisors.
Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. CrisisCommunications eBook Public Relations' Vice President.
Crisiscommunication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisiscommunication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”
In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporatecommunicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.
Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Jeanie Lunsford-Batson has 25-years’ experience in communications, marketing and public relations.
Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.
Use an explainer video to explain a process, such as the steps in developing a crisiscommunication plan. Corporate overview. This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling. Develop a video to tell your company story.
Whether it is a natural disaster, an error by your business, fatality caused by workplace violence, or some kind of misjudgement on your part, managing a crisis is critical to the long-term stability of any company. A crisis can be anything that disrupts the normal flow of your business. Setup a crisiscommunication team.
Here are some examples: Theft : If your business has experienced theft of inventory or equipment, you have experienced a crisis. You will also have to pay for things such as insurance deductibles and additional security. Fire : If your business has experienced a fire, you have experienced a crisis.
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