Cision

JULY 5, 2016

” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit? If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. Our proven process is always the same.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She also employs nonprofit organization examples and often draws on other WVU faculty.

Communications 121

Communications Case Study Training Reputation 121

Cision

FEBRUARY 16, 2016

After I graduated, Safety Center Incorporated, the Sacramento, California nonprofit behind the initiative, hired me to implement the plan. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Axia PR

JUNE 8, 2021

Corporate America made quite a spectacle by pledging to support black businesses with grants, improve diversity in their companies, donate to Black nonprofits, and more. However, one year later, it appears that the flame of corporate commitments to social justice died just as quickly as it started.

Crisis Communications 62

Crisis Communications Nonprofit Company Crisis 62

Cision

JUNE 30, 2016

That’s a terrific opportunity as a communicator—and because we can create and own more content, it means that better communications rise to the top. Technology has also changed the pace of our crisis communications. Good news for a former journalism student! Goodbye to “when is your deadline?”

Technology 149

Technology Nonprofit Journalism Creativity 149

Waxing UnLyrical

MAY 6, 2013

Author information Kirk Hazlett Professor at Curry College Kirk Hazlett, APR, Fellow PRSA, holds the position of Associate Professor, Communication/Public Relations, at Curry College; he is also Lecturer in Communications, at Regis College. He blogs at A Professor’s Thoughts. He blogs at A Professor’s Thoughts.

Publicity 101

Publicity Government Crisis Communications Nonprofit 101

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

FEBRUARY 16, 2021

Over the past 30-plus years, Nick Kalm has worked with hundreds of leading corporations, nonprofits and academic organizations and their leadership teams to enhance, protect and restore their reputations — addressing their most pressing opportunities and challenges.

Communications 158

Communications Ethics Leadership Reputation 158

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Solo PR Pro

MARCH 28, 2023

That’s when she became embedded in corporate communications at the highest level and experienced one of the most challenging parts of her career: when the nonprofit hospital she was employed at was in the process of selling to a for-profit corporation — she was one of only a handful of employees to know about it for two years.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. There are several resources on crisis planning, including books, PRSA courses and webinars. Not on my list? Pick one, study it as a team and then follow the steps to writing a plan.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement.

Education 150

Education Course Training Social Media 150

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. How can old school strategies counter disinformation.

Ethics 52

Ethics Strategy Real Estate Local 52