Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases.

Infographics 283

Infographics Consumer Video Examples 283

Melissa Agnes

MAY 2, 2016

I often get asked the following question: What should we include in our organization’s crisis management plan? 5 important elements to include in your crisis plan. The crisis management levels that all incidents should be categorized into. 3- Pre-approved crisis communication strategy and messaging.

Crisis Management 100

Crisis Management Crisis Crisis Communications System 100

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

5W PR

JANUARY 26, 2025

Ben & Jerry’s provides a strong example through their integrated approach to advocacy. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Brand Branding Employee 78

Melissa Agnes

AUGUST 22, 2016

Important crisis management lessons to learn (and implement). Crisis management lesson for the professional: Think before each action. Having these lines drawn now will go a long way in both your crisis management and crisis prevention. This seems logical. As though it goes without saying.

Crisis Management 100

Crisis Management Crisis Leadership Employee 100

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. In other cases, crisis management case studies were incorporated but not to their full extent.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. So, let’s look at what to avoid when confronted with a crisis.

Crisis 264

Crisis Crisis Communications Film Training 264

Melissa Agnes

OCTOBER 15, 2020

Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a result, does a disservice to professionals, organizations and society.

Crisis 189

Crisis Crisis Management Education Corporate 189

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. This is a good question. Let me explain further.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? For example, consider a cybersecurity crisis. Click here to download this resource.

Resources 180

Resources Crisis Management Crisis Government 180

Onclusive

JANUARY 14, 2021

For example, if you’re recruiting a new senior communications leader, look for someone who can support top management decision-making based on corporate reputation considerations and the insights collected from listening to and fostering a dialogue with all of the company’s stakeholders—a critical function of communications.

Communications 195

Communications Corporate Measurement Reputation 195

Critical Mention

SEPTEMBER 24, 2020

Here are four examples of earned media that have had a huge impact on different industries and movements this year. The post 4 Powerful Examples of Earned Media in 2020 appeared first on Critical Mention - Best Media Monitoring and Database Service. In today’s digital age, earned media can take many different forms.

Examples 130

Examples Transportation Media Tourism 130

Melissa Agnes

APRIL 30, 2015

I certainly see a few things – and not only the decision to launch such a complete and utter communications fail, but the fact that this campaign was launched in the first place reveals a lot about Bud Light’s – and their agency’s, if they had help from one – corporate culture.

How To 183

How To Marketing Crisis Crisis Management 183

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

FEBRUARY 17, 2025

This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Acknowledge and Take Responsibility for the Crisis The first step in repairing a damaged reputation is acknowledging the issue. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

Melissa Agnes

MARCH 26, 2014

For example, suppose that you are considering doing businesses with XYZ Corporation. Sometimes, when the damage is very substantial, crisis management specialists are also needed. What makes these sites particularly harmful is that they rank highly under a brand search.

How To 217

How To Crisis Management Google Reputation 217

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

AUGUST 29, 2016

Whether you want to hear it or not, the secret to managing stress in highly and negatively impactful situations is to be as prepared as possible. While many factors of crisis management are beyond your control in the heat of the moment, your level of preparedness prior to a crisis is the thing you have the most control over.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

PRSay

JUNE 7, 2021

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. Another example might have a red team mimic a reporter who accosts a company executive over comments that a board member has made. Build the camaraderie needed to face crises.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Cision

JULY 27, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. How Can You Determine How You are Seen?

Brand 231

Brand Branding Employee Data 231

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast. Integrating PR and marketing. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

FEBRUARY 17, 2021

media relations, crisis management, social media, etc.) As you’re setting your PR goals and success metrics, tie them to dollars and / or corporate reputation whenever possible. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 51

Agency Measurement Resources Report 51

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prowly

FEBRUARY 28, 2025

For example, micro-influencers won't charge as much and they can bring you extremely relevant leads. It builds credibility through authenticity since advocates are trusted more than corporate entities. Cost-effectiveness The average Instagram influencer post costs around $1,300.

Brand 104

Brand Branding Employee Case Study 104

Prowly

MARCH 12, 2025

Example of a strategic dashboard in Prowly. Example: "Innovative breakthrough" vs. "Controversial approach." Read these articles to learn more about: PR crisis management Reputation management MANAGE REPUTATION WITH PRINT MONITORING Investor relations A publicly traded company has sent out a special announcement to trade publications.

Print 104

Print Strategy How To Newspapers 104

Presspage

FEBRUARY 8, 2021

The presentation reviewed a systematic --and hands-on-- approach to a seamless and smarter crisis management, specified per phase: Pre-crisi s: How to prepare your online newsroom for when the unexpected happens. A white paper on The Crisis Newsroom is also available upon request.

Crisis 127

Crisis Crisis Management Case Study SEO 127

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Adweek has receipts.

Industry 217

Industry Reputation Groups International 217

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. In a crisis, one sure way of receiving negative publicity is by saying one thing one moment and another the next. For example, the way you communicate with the media may (and should!)

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Melissa Agnes

APRIL 11, 2016

Information silos can trigger issues and handicap your crisis management. True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset. How to change a silo’d corporate culture.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streaming is an example of these risks, one that should officially be on your list of things to discuss internally and address within your crisis preparedness program. Perception is reality.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

NewsWhip

MARCH 27, 2023

Your employees are a consumer segment In 2023, crisis management isn’t just about managing a given crisis, it’s also managing perceptions of your organization among people within your company who may be reading the news and want the comms team or the company at large to respond.

Data 148

Data Crisis Corporate Crisis Management 148

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? If someone speaks up on a different platform, redirect them to where you are talking about the crisis.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120