Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? These three groups are: The leadership team. The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Melissa Agnes

AUGUST 22, 2016

Important crisis management lessons to learn (and implement). Crisis management lesson for the professional: Think before each action. Having these lines drawn now will go a long way in both your crisis management and crisis prevention. This seems logical. As though it goes without saying.

Crisis Management 100

Crisis Management Crisis Leadership Employee 100

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Onclusive

DECEMBER 6, 2019

This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020. Location: New York, NY.

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Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It’s even more important to connect with customers about intangibles – what a business values and prioritizes as employers and corporate citizens. Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well.

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Marketing Leadership Crisis Healthcare 225

PRSay

MARCH 23, 2018

Nearly six months after Hurricane Harvey slammed Houston late last August, we Houstonians can look back and derive important lessons about preparing for a major natural disaster and managing its aftermath. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. Promote Your Thought leadership With a Press Release . Advocate for Corporate Social Responsibility. But there are lots of reasons your company wants to get its story out.

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Infographics Consumer Video Examples 283

Melissa Agnes

JANUARY 11, 2017

What does the criminal charge against Volkswagen’s former executives mean for your leadership team? In fact, there’s a major crisis preparedness lesson that all leaders should take away from this indictment. Looking to hire a crisis management keynote speaker? Is crisis management a topic for your next event?

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Leadership Crisis Crisis Management Video 100

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.

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Reputation Crisis Insurance Insurance 78

Melissa Agnes

MARCH 13, 2014

The airline has activated a dark website which is the best strategy for them as a crisis communications home base. They’ve also halted all other types of communications and messages from their social media pages, which is an important (and often overlooked) step in the social media side of their crisis management.

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Crisis Communications Crisis Airlines Communications 279

Melissa Agnes

AUGUST 13, 2014

Messages, which I agree, need to be hosted on a platform that is owned by the organization, i.e.: the corporate website. The way you communicate and manage the crisis will be how you get “your way out of a crisis” Secondly, I agree. Especially for effective crisis management.

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Social Media Crisis Crisis Management Crisis Communications 252

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

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Crisis Communications Crisis Communications Crisis Management 193

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. What’s the secret to success? Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Melissa Agnes

AUGUST 15, 2016

Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. So what does this mean for your crisis preparedness? The last thing you want in a crisis is to communicate ineffectively. Image credit: Photographee.eu / shutterstock.com.

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Crisis Crisis Management How To Leadership 100

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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Crisis Management Crisis Financial Reputation 62

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. He has written on crisis management and corporate responsibility for Law360.

Corporate 100

Corporate Crisis Management Crisis Government 100

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

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Crisis Crisis Management Handbook Viral 172

Presspage

FEBRUARY 8, 2021

The presentation reviewed a systematic --and hands-on-- approach to a seamless and smarter crisis management, specified per phase: Pre-crisi s: How to prepare your online newsroom for when the unexpected happens. At this year's Digital Summit & Crisis Management Bootcamp in Huntington Beach, CA.,

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Crisis Crisis Management Case Study SEO 127

Melissa Agnes

MARCH 15, 2017

How to work together to successfully manage the crisis. So what’s the best way to go about training your team to have the crisis management skills required for successful crisis management in this day and age? Do you have any questions about conducting a successful crisis simulation?

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Training Crisis Crisis Management Video 100

Melissa Agnes

FEBRUARY 3, 2015

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time.

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Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Presumably a corporation like Wells Fargo , which also happens to be struggling with reputation issues, might look askance at a PR agency with principles at cross purposes to its own.

Industry 217

Industry Reputation Groups International 217

Melissa Agnes

AUGUST 29, 2016

Whether you want to hear it or not, the secret to managing stress in highly and negatively impactful situations is to be as prepared as possible. While many factors of crisis management are beyond your control in the heat of the moment, your level of preparedness prior to a crisis is the thing you have the most control over.

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Crisis Crisis Management Crisis Communications Training 154

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 82

Survey Corporate Communications Financial 82

PRSay

JUNE 7, 2021

As communications professionals, we might see ourselves as perfectionists, but another set of eyes will undoubtedly reveal weaknesses in our crisis plans. Red teams expose what works, what doesn’t and what needs improvement in a crisis-management strategy. Build the camaraderie needed to face crises.

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Crisis Exercises Crisis Communications Reputation 163

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

The Hoyt Organization

FEBRUARY 13, 2025

Leverage Thought Leadership People connect more with trusted experts than faceless corporations. Measure Performance & Plan for Crisis Management Track Metrics: Monitor media impressions, website traffic, social engagement, and sentiment analysis. Pro Tip: Build Your Brand with Effective Storytelling.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

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Crisis Crisis Management How To Viral 100

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. However, this absolutely needs to be a part of your corporate culture.

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Social Media Viral Crisis Management How To 113

NewsWhip

MARCH 27, 2023

Leaders are consumers too, and they are likely to be reading the news beyond what the comms team is sending to them — sometimes it’s necessary to give them the toplines and sometimes a deeper briefing is needed, but generally the more specific a topic the more likely that leadership is to want to comment.

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Data Crisis Corporate Crisis Management 148

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. What are some of the key components of a successful crisis management strategy?

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Nonprofit Crisis Viral Groups 227

PRSay

FEBRUARY 16, 2021

Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize. But following principles like these and having your own moral compass can guide you.

Communications 158

Communications Ethics Leadership Reputation 158

Melissa Agnes

JULY 19, 2016

Live-streaming is an emerging reality that you should be addressing and incorporating into your crisis preparedness program. It’s no secret that social media and mobile technology have changed the landscape for crisis management. Can live-streaming be leveraged to your crisis management advantage?

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Crisis Crisis Management Crisis Communications Video 100