Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I One communications adviser who spoke anonymously said that responding to press inquiries is no longer worthwhile, especially during a crisis.

Media Relations 192

Media Relations Media Journalism Report 192

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The crisis playbook doesn’t call for evasion, but that’s what Edelman’s responses sound like to me. It’s a straw-man defense and not even a very good one. Trust experts who inspire none.

Policies 309

Policies Creativity Reputation Groups 309

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 189

Journalism Real Estate Survey Report 189

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Reputation Us

NOVEMBER 3, 2022

The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing business environment,” said Casey Boggs, president of ReputationUs and Dean of ReputationU. “The More information about ReputationU is available at Reputationu.com.

Journalism 78

Journalism Communications Nonprofit Reputation 78

Prowly

MARCH 12, 2025

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. PR crisis A yoghurt brand issued a product recall. Buying separate subscriptions to specialized journals can cost $300-1,200 each.

Print 104

Print Strategy How To Newspapers 104

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 100

Crisis Crisis Management How To Viral 100

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support.

Airlines 180

Airlines Reputation Journalism Crisis 180

5W PR

DECEMBER 8, 2019

Often during any crisis PR situation its good to apologize if wrong (check with lawyers). Rick Snyder , who during his State of the State address Tuesday apologized for the Flint water crisis. A public apology is not the culmination of a crisis-management strategy but often the beginning of one. Use Social Media.

Crisis 103

Crisis Crisis Management Strategy Government 103

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. We invest a lot in earned media because this is precisely how you build trust and corporate. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

NOVEMBER 18, 2021

According to the report, leadership from every sector and institution in our society “is our only way out of this crisis. Promote substantial, long-term investment in local journalism that informs and empowers citizens, especially in underserved and marginalized communities. And yet it is sorely missing.”. A constant churn.

Social Media 190

Social Media Report Media Government 190

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .

Automotive 245

Automotive Resources Consumer Course 245

Doctor Spin

FEBRUARY 4, 2025

Crisis communications. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Source: Organization Development Journal 3 Hargis, M. & Organizational perception management: A framework to overcome crisis events. & Watt, John.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. What are your secrets for crisis communication success? There are two critical steps that must occur during a crisis.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

5W PR

DECEMBER 8, 2019

Often during any crisis PR situation its good to apologize if wrong (check with lawyers). Rick Snyder , who during his State of the State address Tuesday apologized for the Flint water crisis. A public apology is not the culmination of a crisis-management strategy but often the beginning of one. Use Social Media.

Crisis 78

Crisis Crisis Management Strategy Government 78

NewsWhip

NOVEMBER 20, 2024

He remains a Senior Advisor to Avoq on innovation and corporate development, and is also the principal at his investment firm Storm King Holdings , where he focuses on the intersection of data and strategy in scaling innovative media companies. That’s a core lesson for insights practitioners.” So what do you do?

Data 78

Data Storytelling Policies Employee 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

JUNE 30, 2016

I was a journalism major in college, but it was really more about the writing than about being a reporter. Good news for a former journalism student! Technology has also changed the pace of our crisis communications. What drew you to the field of PR? Goodbye to “when is your deadline?” We consider context, not just content.

Technology 149

Technology Nonprofit Journalism Creativity 149

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. Crisis reveals hidden seriality. 5 Silfwer, J.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

David PR Group

MARCH 23, 2020

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Some are a bit tone-deaf, and some companies are taking corporate responsibility too far – so their customers are starting to ignore them. How you can help them be ready to re-launch once the COVID-19 crisis ends.

Brand 86

Brand Branding Crisis Healthcare 86

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. BCB: PR has a big impact on a company’s corporate brand and reputation, which can, of course, be positive or negative.

Brand 128

Brand Branding Reputation Corporate 128

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. Have you ever had to deal with a major brand crisis? You cannot work in health care PR without a major brand crisis. How did you get your start in PR? When I was 16 years old, my dad suggested I become a writer.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ImPRessions - Crenshaw Communications

JULY 15, 2016

Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Most would think this work would be easy; who can say no to a group offering food for the hungry or helping defeat cancer? Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Cision

MARCH 2, 2016

While we excel at traditional areas of corporate communication, the most exciting part is the ability to effect real change in business practices and help guide firms from all sectors and life stages in a new age of communication. My daily newspaper of choice is… the Wall Street Journal. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

FEBRUARY 4, 2016

One wrong step could blow up into a huge crisis. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR.

Healthcare 120

Healthcare Print Agency Journalism 120

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. To review Part Two of our series discussing the value of mitigating risk to your corporate reputation, click here. The post PART 3: The VALUE of Reputation.

Reputation 78

Reputation Journalism Financial Corporate 78