Stuart Bruce

JANUARY 5, 2015

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion.

Reputation 60

Reputation Corporate Ethics Communications 60

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects.

Social Media 252

Social Media Crisis Media Viral 252

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. “We follow strict safety and handling procedures and the restaurant has since been closed. What about you?

Crisis 244

Crisis Case Study YouTube Reputation 244

Communications Conversations

MARCH 26, 2019

Beyond that, I also think about how corporations see some of these different functions. That definitely makes a difference when we’re talking about setting future budgets and making the case for additional head count! I’d definitely rather be on the marketing side of the house for that very reason. .”

Corporate 87

Corporate Report Social Media Media 87

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Asking a journalist when a certain piece will go live is a little like asking what the weather will be like next week – there may be no real, definite answer, because things change. Sometimes reporters will keep a story in queue for several months, as more urgent, timely pieces have to get out first. .

Report 310

Report Interviews Pitching Course 310

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing International 256

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand. CEOs and celebrities don’t care about definitions. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Communications Conversations

OCTOBER 29, 2019

But, it’s definitely not necessary. Instead, if you focus on creating content your customers and employees actually want to listen to, the listeners will definitely follow. Definitely (shameless plug: I can help in this area!). You simply don’t need a studio to pull this off. Would it be ideal? Absolutely.

Corporate 104

Corporate SMB Banking Employee 104

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

PRSay

AUGUST 16, 2024

We see that sustainability and ESG are number one, along with responsible leadership, corporate reputation, corporate communication, digitalization and cyber security, corporate purpose, the future of work, corporate brand, corporate governance and the climate emergency.

Trends 155

Trends Communications Ethics Corporate 155

Cision

MAY 31, 2017

There’s no one-size-fits-all definition of success, so set goals backed by data. After you have a good idea of what works and what doesn’t, tweak your campaigns accordingly so you’re constantly improving. The post Brands, Here’s How to Captivate Consumers in the Age of Distraction appeared first on Cision.

Consumer 243

Consumer Branding Brand How To 243

Stuart Bruce

JULY 15, 2014

It quotes Robert Swannell, chairman of Marks and Spencer saying discussion of social media definitely belongs in the boardroom. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Communications Conversations

JUNE 23, 2020

That definitely impacts my productivity. So, I guess I would implore corporate management teams: Think about what you’re asking your PR/comms/social teams to do. And, there should definitely be a bigger conversation happening about this right now. And, that scenario I listed above is very true for a LOT of people.

Resources 174

Resources Employee Crisis Corporate 174

Onclusive

MARCH 6, 2019

I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations. At the end of the day, we are definitely striving for commercial outcomes and sales, and we’ve definitely seen PR and social teams take a much more commercial focus to their efforts.”.

Banking 199

Banking Marketing Measurement Meeting 199

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Shift Communications

DECEMBER 1, 2014

First, let’s begin with definitions. Corporate mission statements are often a mishmash of jargon and meaningless filler, such as “Innovate to leverage key synergies to improve shareholder value” That’s not a mission that will inspire anyone to get out of bed. How do you achieve this kind of clarity?

Strategy 157

Strategy Airlines Exercises Corporate 157

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

OCTOBER 25, 2017

This whole YouTube generation thing is definitely a thing now. This shift is definitely coming–in a big way. It means thinking about how you use your corporate blog (or, starting a corporate blog). It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling.

YouTube 121

YouTube Television Banking Corporate 121

Communications Conversations

NOVEMBER 4, 2015

In this case, the wrinkle was this: As a consultant (sorry brand folks, just talking to my agency/consultant friends here), does it make sense to engage reporters on Twitter from your personal handle, or from the client’s corporate handle? ” That definitely makes a difference. But, the downside is its a corporate account.

Twitter 60

Twitter Corporate Media Report 60

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. A range of alternative terms has developed each with its own definition and scope.

Publicity 98

Publicity Corporate Employee Interviews 98

Ishmael's Corner

OCTOBER 8, 2014

I got my first exposure to problem solving when HP’s corporate communications function informed the ASD general manager, Marc Hoff, that he wasn’t allowed to hire me since “I wasn’t sanctioned by corporate.” Uncategorized business storytelling corporate communications global public relations HP public relations'

Agency 132

Agency Storytelling Corporate Enterprise 132

PRSay

JANUARY 14, 2020

Problem definition is the essential step that must precede strategy formulation, and he stressed research as the first step in order to avoid exquisite and ineffective answers. He has served in PR leadership roles in the corporate and agency sectors for more than 25 years, most recently for ITT Corporation.

Leadership 158

Leadership Automotive Employee Corporate 158

Communications Conversations

OCTOBER 10, 2018

You then find a job on the corporate side as a social media manager. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. Consider the following scenario: You take a job out of college as a coordinator at a big agency. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: Definitely. Darika: Yeah, definitely. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. One of the major challenges with corporate intranets is that they are the definitive dumping ground for information. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Communications Conversations

JANUARY 14, 2015

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). Corporate communicators LIVE in meetings. In the corporate communications world, your internal clients are everything.

Corporate 60

Corporate Writing Communications Internal 60

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). News is, by definition, something that defies expectations. If you don’t disclose the numbers, you risk having the news passed over by busy reporters.

Corporate 119

Corporate B2B Company Marketing 119

Communications Conversations

MAY 5, 2020

But, I get it’s a term people use and for some, it’s definitely applicable. When you’re working on the agency or corporate sides, there’s a lot of value in being a generalist. In that case, there is one sector that could definitely use your help right now: Non-profits. To each his/her own right?

How To 171

How To Web Meeting Employee 171

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. But the company shouldn’t just start experimenting with different tones in hopes of finding the one that resonates. Do some (real) good.

Branding 196

Branding Brand Reddit B2B 196

Communications Conversations

MAY 8, 2018

But, I quickly realized I had better get some because it was all anyone on the agency OR corporate side was talking about. I tend to think there’s four big reasons: 1: Agency experience makes you a better corporate consultant. Because again, on the corporate side, you’re going to be serving many masters.

Agency 111

Agency Corporate Meeting Training 111

PRSay

SEPTEMBER 25, 2023

As NPR reports , corporate jargon sounds trite and rings hollow. In a recent survey by language-learning platform Preply, more than 1 in 5 people say they dislike corporate buzzwords. Business buzzwords can ease communication or confuse and alienate people.

Fashion 97

Fashion Survey Corporate LinkedIn 97

5W PR

FEBRUARY 21, 2020

With such telling insights, it makes sense that now more than ever we have seen brands taking part in social conversations, releasing products that show support for a cause, and CEOs take definitive stances on social and political topics. Environmentally Conscious.

Branding 157

Branding Brand Chemicals Consumer 157

PRSay

SEPTEMBER 18, 2019

Dimension 2: Common definitions. If the courts and the legal experts are reluctant to provide a definition for “hate speech” that warrants action, then how do we in the PR profession address the issue? The current standard is there is no standard. Email: timobrien@timobrienpr.com. Twitter: @OBrienPR.

Ethics 140

Ethics YouTube Government Guidelines 140