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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Perhaps one reason for the campaign’s success is the need to broaden our definition of female beauty. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. Its PR agency studied women’s self-image and attitudes toward their own bodies to identify a legitimate concern.

Corporate 189
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The opportunity for public relations to build on management status earned during COVID-19

Wadds Inc.

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. A range of alternative terms has developed each with its own definition and scope.

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Trends in the integration of marketing and public relations

Stephen Waddington

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157
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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Dates: March 19, 2020.

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Why can’t corporate intranets just die already?

Communications Conversations

My internal and employee comms friends aren’t going to like this post. But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable. Here are some tips for avoiding the difficulties that can come with an expectations mismatch. .

Publicity 334