Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

Corporate 60

Corporate Employee Web Tools 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s important to have a clear definition of success at the outset.

SEO 178

SEO Storytelling Product Launch Measurement 178

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. A range of alternative terms has developed each with its own definition and scope.

Publicity 98

Publicity Corporate Employee Interviews 98

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions.

Leadership 158

Leadership Automotive Employee Corporate 158

Communications Conversations

JANUARY 14, 2015

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). Corporate communicators LIVE in meetings. And, they were a big part of how we nurtured relationships with internal clients.

Corporate 60

Corporate Writing Communications International 60

PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. To find out, internal communicators should become reporters within their organizations. People try to jump on to the bandwagon.

Communications 158

Communications Nonprofit Employee Film 158

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Similarly, 72% of U.S. Stay in your lane.

Government 152

Government Survey Ethics Media 152

Communications Conversations

OCTOBER 14, 2014

Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.” They know how and when to get in touch with them.

Agency 133

Agency Resources Employee International 133

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). News is, by definition, something that defies expectations. If you don’t disclose the numbers, you risk having the news passed over by busy reporters.

Corporate 120

Corporate B2B Company Marketing 120

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole.

Publicity 118

Publicity Corporate Reputation Community 118

Melissa Agnes

APRIL 11, 2016

True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset. How to change a silo’d corporate culture. Information silos can trigger issues and handicap your crisis management. Good luck and have fun!

Crisis 100

Crisis Crisis Management Exercises Corporate 100

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g.

Construction 40

Construction International Internal SEO 40

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Interns in Public Relations. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. The Chartered Institute of Public Relations’s definition of public relations is: Public relations is about reputation: the result of what you do, what you say and what others say about you.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. And now onward with this month’s PR tech sum.

Software 155

Software Technology Reddit B2B 155

ImPRessions - Crenshaw Communications

MAY 11, 2022

It’s definitely a longshot for adtech companies, but if one wants to know about the newest developments in tech and what will drive fourth-quarter trends, look no further. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156

Presspage

APRIL 11, 2024

But it definitely also helped to bring a cake along to a client meeting, to start a conversation and listen to what was on their minds”, says Bart, thinking back on the early days. We give people the opportunity to work with advanced technologies, like AI, but also to work really closely with all these amazing international companies.

Enterprise 117

Enterprise Automotive Company Airlines 117

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Brand 98

Brand Branding Ethics International 98

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Sure, you may save a bit of money, but you definitely won’t save yourself any time. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner.

Publicity 112

Publicity Construction Corporate Study 112

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Stuart Bruce

MAY 20, 2016

What does this mean for public relations and corporate communications professionals? The GIFT report is important for PR and corporate communications professionals because it provides yet more evidence of the importance of intangible assets such as brand, reputation and relationships. trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Solo PR Pro

SEPTEMBER 22, 2015

The topic of interns versus assistants is the topic of discussion. Dictionary.com defines an intern as: “A person who works as an apprentice or trainee in an occupation or profession to gain practical experience, and sometimes also to satisfy legal or other requirements for being licensed or accepted professionally.”.

Internal 40

Internal International Telecommunications Tourism 40

ReimaginePR

AUGUST 15, 2016

People don’t trust soul-less corporations. Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Rebranding is tough work, and something you definitely need help with rolling out. People trust other people. Brace Yourself for the Fallout.

Employee 120

Employee Social Media Education Brand 120

Communications Conversations

AUGUST 21, 2018

How did that agency experience prepare you for your role in corporate PR? There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles. My choice would definitely be Serena Williams. Yes, I’m the worst.

Sports 113

Sports Retail Local Report 113

Communications Conversations

JULY 20, 2017

We’re definitely going to be using this tactic in a lot of upcoming campaigns and testing which types of content works best with our audience. In your 7-8 years in the work world, you’ve been on the agency and corporate sides. We all know there are differences to each, but what do you see as the pros to each side? Watkins, etc.

Corporate 0

Corporate Agency System Meeting 0

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. By definition, reputation is what others say about your organization. But who oversees a company’s reputation? Enter the CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Internal comms a top priority. Meltwater case study.

Software 150

Software Case Study Advertising Advertising 150

Communications Conversations

MAY 25, 2021

Risk must be mitigated in today’s corporate environment–and with social, that means setting up a rigorous (and outlandishly time-consuming) content approval process. Someone who has a good reputation internally and who has a very strong backbone. But, there’s also a CYA component to this, too.

Social Media 103

Social Media Media Consumer System 103

Doctor Spin

FEBRUARY 7, 2025

Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. The degree of freedom in joining affects how stable or fluid a group is. Seriality and organisational behavior.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Waxing UnLyrical

MAY 20, 2011

Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? “Since I couldn’t find an existing calendar, how about we get one started?

Resources 104

Resources eBook Social Media Conference 104

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

Communications Conversations

APRIL 13, 2017

Again, definite rock star tendencies. The team is full of experts that act as an internal agency to our staff clients. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. It was definitely a “fail fast” moment.

Case Study 113

Case Study Study Analytics Meeting 113

Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. Pluralistic ignorance is the 7th plague of the corporate world. Pluralistic ignorance is the 7th plague of the corporate world. “This brings us to the big question,” he said.

Marketing 88

Marketing Storytelling Travel Corporate 88