NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: Definitely. Darika: Yeah, definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Critical Mention

AUGUST 26, 2018

There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. His appointment followed more than 25 years of service in the corporate and agency sectors. meaning diversity, advocacy, technology and ethics.

Interviews 79

Interviews Ethics Conference Leadership 79

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers.

Publicity 98

Publicity Corporate Interviews Ethics 98

Polaris

DECEMBER 11, 2014

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. If you do, you’re definitely going to damage—if not totally destroy—the relationship. Properly prepare for media interviews. But do enough interviews and errors are bound to occur.

Media 123

Media Apparel Ethics Interviews 123

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Neal: Definitely. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). I also share my views (not necessarily the agency’s ) and pose additional questions.

How To 159

How To Facebook Social Media Advertising 159

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. Sure, you may save a bit of money, but you definitely won’t save yourself any time.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

JUNE 18, 2024

It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. At the time, deals across the sector had dried up.

B2B 164

B2B Government SMB Real Estate 164

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. It’s been noted that Facebook Live videos produce 6 times as many interactions as traditional videos , so it’s definitely worth looking into to increase engagement rates across the channel. Instagram Live.

Video 149

Video Social Media Instagram Facebook 149

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox.

Real Estate 120

Real Estate Television Technology Agency 120

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Social Media 120

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: If your company is trying to do interviews or demonstrations with journalists on the show floor amidst the massive number of attendees, the show traffic and noise can easily impact on your results … and most likely not in a positive way. In addition to the 6,500+ media, CES2020 attracted more than 170,000 industry attendees.

Automotive 91

Automotive Interviews Technology Mobile 91

Waxing UnLyrical

SEPTEMBER 27, 2012

To close with a personal but, I believe, pertinent personal story: Years ago, we moved to Hawaii as a result of a layoff (mine) and a corporate bankruptcy (Margaret’s employer). Thanks to some serious networking/job-hunting, I scored, among others, an interview with the Blood Bank of Hawaii. And it was.

Customer Service 108

Customer Service Banking Nonprofit Facebook 108

ReimaginePR

OCTOBER 10, 2016

If you want to be noticed in the crowd, video is a definitely way to dominance. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Interviews – Host a conversation with an industry expert. It helps you get in front of more eyeballs because people are attracted to moving images.

Video 120

Video Strategy YouTube Marketing 120

The Proactive Report

MARCH 31, 2015

The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview. How the Corporate Newsrooms Scored in 2015. Media outlets want images and video with news stories.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview. How the Corporate Newsrooms Scored in 2015. Media outlets want images and video with news stories.

Trends 100

Trends Media SEO Analytics 100

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Corporate Training 106

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). Together we can recognize and celebrate some of the wonderful and successful women in public relations.

Sports 245

Sports Agency Creativity Industry 245

Stephen Waddington

MAY 4, 2017

I learnt this lesson early on when applying for my year in industry at university, it resulted in wasted time for me – and the employers – as well as a very awkward interview. What I enjoyed about my five years in an agency was definitely the variety. Executive Director Corporate Affairs. Newcastle University. #3

Publicity 111

Publicity Agency Leadership Interviews 111

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 82

B2B Media eBook Interviews 82

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

Sword and the Script

OCTOBER 4, 2016

He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. See these related interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles . “It has definitely gotten more complex, and I would say more difficult.

Technology 108

Technology System Data Leadership 108

Sword and the Script

MARCH 20, 2018

See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. We are always looking for good people to interview about.

Industry 90

Industry Marketing Enterprise Mobile 90

Waxing UnLyrical

OCTOBER 17, 2011

From my perspective, developing our communications approach for our social channels was definitely the most challenging component. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign.

Publicity 93

Publicity Banking YouTube Social Media 93

OnePitch

JULY 19, 2022

Mark covers HR and corporate culture in the tech industry. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:07:32] MM: Concision is definitely key. His Thoughts on Subject Lines. [00:05:21] It’s really interesting. It’s concise. It gets straight to the point.

Pitching 98

Pitching Writing Report YouTube 98

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. It can be overwhelming, so you''ll definitely have to prioritize. Interviews Inbound Marketing E-Book'

Marketing 91

Marketing Small Business Interviews Internal 91

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. she said recently in an interview conducted by email. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”.

Course 60

Course Measurement Advertising Advertising 60

PR in High Definition

JANUARY 17, 2017

Facebook hopes that brands will use Facebook Live Audio for book readings, interviews and of course talk radio, bringing low-bandwidth, real-time audio broadcast content to news feeds and Facebook pages. Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio.

Radio 48

Radio Facebook Tools Social Media 48

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts. 5 solo PR pros share how they structure their work day.

Meeting 97

Meeting Writing Pitching Case Study 97

PR in High Definition

OCTOBER 27, 2022

My background is in corporate video and that’s more my bag. The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. For example, this may work as a sit-down interview where often the mistake that is made, counter intuitive as it may be, is to be too prepared.

Film 62

Film Interviews Video Media Training 62

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. ” I think you’re the first person who talked about how the corporate comms team can accidentally spread misinformation.

Ethics 82

Ethics Data Crisis Apparel 82

Ishmael's Corner

APRIL 14, 2015

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. Will Advertising Disappear? It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Communications Conversations

NOVEMBER 20, 2019

That said, I definitely recommend it. If I were searching for a job, I would definitely have alerts set up on LinkedIn and Indeed. That’s usually what companies are looking for during the interview phase–especially for more senior roles. And they’re definitely not used to being told what to do.

Meeting 74

Meeting Banking Energy Company 74

Ethical Voices

AUGUST 29, 2022

” Coalitions and front groups are definitely something that come up time and again. How are they creating and maintaining a corporate culture that follows a moral compass and makes sure those young staffers understand ethical and the difference between ethical and unethical behavior? It’s a first cousin to misinformation.

Ethics 93

Ethics Groups Handbook Education 93

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. He’s my guest for this latest edition of the Off Script series of interviews. Boots on the ground interviews with PR, marketing, sales leaders. Guaranteed. . and the occasional journalist.

Agency 60

Agency Corporate Interviews eBook 60