Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations.

Banking 199

Banking Marketing Measurement Meeting 199

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is this a sign of the future of PR (and journalism)?

Pitching 174

Pitching Journalism Video Advertising 174

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. It’s important to have a clear definition of success at the outset.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? When you think about it, this barely makes logical sense – if you’re the one giving, you’re not needy by definition. This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. A ‘carrick’?

Leadership 71

Leadership Employee Reputation Hotels 71

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. To be sure, America definitely has a problem trusting the media. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 152

Government Survey Ethics Media 152

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 82

Survey Corporate Communications Financial 82

Communications Conversations

OCTOBER 10, 2018

You then find a job on the corporate side as a social media manager. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. And therein lies the challenge: What do you do when you’ve capped out in a social media leadership position?

Social Media 109

Social Media Media Corporate Survey 109

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. A myriad of reasons: lack of budget, lack of vision, lack of leadership. More brands are shifting to a mobile-first, newsfeed-like approach.

Mobile 122

Mobile Employee Communications Retail 122

Melissa Agnes

FEBRUARY 3, 2015

Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. But the juice is definitely worth the squeeze. Step 4: Do the prep work.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility.

Conference 156

Conference Privacy Advertising Advertising 156

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. You can’t blame the professional associations although they have a leadership role. You’ll understand while I side with the CIPR.

Publicity 98

Publicity Corporate Interviews Ethics 98

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Who do you need to dazzle?

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). I’ve also seized any opportunity to take on leadership roles. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Creativity Industry 245

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Maxim Behar

AUGUST 11, 2024

He is a globally recognised expert in media relations, social media, corporate affairs, and crisis management. into a brilliant machine for innovative projects and leadership in the Public Relations business globally. Oh… there are so many definitions of success these days. To be precise – we, at M3 Communications Group, Inc.

Leadership 64

Leadership Industry Crisis Management Groups 64

Ishmael's Corner

DECEMBER 7, 2014

This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. No doubt we’ll see more stories like “ The Invasion of Corporate News ” from the Financial Times, which lambastes organizations taking matters into their own hands. 5 and Dec.

Journalism 109

Journalism Local Storytelling Policies 109

Cision

MARCH 17, 2016

Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. Our plan is to tap into different areas and generate a platform that establishes the importance of positive corporate culture and why Haufe is the leader in the space. Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Social Media 120

Sword and the Script

JUNE 18, 2024

At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. Since corporate leases tend to run over a time – five or 10 years is not unheard of – it’ll take some time to right-size. This is putting a lot of pressure on the operating budget. Work has changed forever.

B2B 164

B2B Government SMB Real Estate 164

Sword and the Script

MARCH 1, 2022

That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Meltwater has its eyes on adjacent markets. Muck Rack adds key rolls.

Software 150

Software Case Study Advertising Advertising 150

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Blogging 103

Blogging Leadership LinkedIn Facebook 103

PRSay

FEBRUARY 23, 2022

And as the definition of communications broadens to include paid and owned as well as earned and shared media, PR teams are now responsible for monitoring their website traffic. He’s encouraged by the number of data scientists now working at PR agencies and on corporate communications teams. This is a big departure.

LinkedIn 128

LinkedIn Strategy Measurement Analytics 128

PRSay

OCTOBER 18, 2019

Of course, another definition for “spin” is a physical activity that makes us disoriented. He previously served as communications editor at Pearson North America and director of corporate communications at VH1. Spinners stumble, and lose their sense of direction. And that’s never a good idea.

Ethics 128

Ethics Television Course Reputation 128

PRSay

AUGUST 1, 2023

The term “ corporate DNA ” even has its own Wikipedia page. I understand what these organizations mean: that something is so deeply ingrained in their corporate culture that it determines everything about how they operate. In addition to being the laziest of clichés, “corporate DNA” is a terrible metaphor.

Wikipedia 78

Wikipedia Corporate Leadership Consumer 78

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Corporate Training 106

Stephen Waddington

MAY 4, 2017

What I enjoyed about my five years in an agency was definitely the variety. It enables you to develop wider leadership skills, and not to be seen as just the person who manages the media profile of your organisation. Executive Director Corporate Affairs. Newcastle University. #3 3 Purpose and discipline.

Publicity 111

Publicity Agency Leadership Interviews 111

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. I definitely believe behavior is predictive of future outcomes. The Digital Transformation of the Modern Corporation.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. e) Championing a customer-centric corporate culture. of company revenues.

Survey 99

Survey Marketing Exercises Study 99

Sword and the Script

OCTOBER 4, 2016

For example, as the SVP of a combined sales and marketing organization in a semiconductor business, he “helped lead a corporate turnaround” and reversed “declining market share, raising over $400 million in two successful equity offerings.”. “It has definitely gotten more complex, and I would say more difficult.

Technology 108

Technology System Data Leadership 108

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 81

Survey Industry Communications Corporate 81

Sword and the Script

JANUARY 15, 2019

I did put that question to a survey of corporate communicators that recently went to market – so I may have data one way or the other in a month or so. Perspective: Most agencies don’t have a professional sales force, so the leadership sells the deal and then pushes the work down the pay scale for action. This is called leverage.

Agency 82

Agency Corporate Leadership Training 82

PRSay

MARCH 14, 2023

In the study’s definition, “customer rage” means complaining about a problem with a product or service. According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future revenue, thanks to their mediocre handling of customer complaints (up from $494 billion in 2020).

Survey 78

Survey Leadership Social Media Study 78

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 107

Survey Marketing B2B Content Marketing 107

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. Growing any team is a leadership challenge. According to the report: “Just 64% of respondents said their creative leadership is effective and even less (54%) said their marketing leadership is effective.”.

Creativity 80

Creativity Study Survey Advertising 80

Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. And so it was definitely in the zeitgeist. We definitely hire it with that in mind. Chris Lewis: So whether it’s $25 Big Mac, like that was definitely in our phase two pitches, and then it was California recently had this 25 minimum wage increase. Vince: Yeah. Vince: Yeah.

Viral 62

Viral Digital PR Pitching Data 62

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. Those first few hours of a crisis situation are very critical, and we could be getting pressure from our leadership and organizational leadership to get something out very, very quickly.

Ethics 82

Ethics Data Crisis Apparel 82