Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. By definition, reputation is what others say about your organization. But who oversees a company’s reputation? The CRO’s Role .

Reputation 79

Reputation Public Affairs Survey Financial 79

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Increase positive publicity and decrease negative publicity.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Ethical Voices

AUGUST 29, 2022

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. ” Coalitions and front groups are definitely something that come up time and again. I was working for a national association client.

Ethics 93

Ethics Groups Handbook Education 93

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? The Basic PR Model. ROI in Marketing vs PR. Or another way to put it: No investments in marketing = the return of marketing is zero.

Public Affairs 52

Public Affairs Crisis Banking Print 52

Solo PR Pro

MAY 8, 2018

Corporate communications. Public affairs. Today, we have an even broader definition of “Solo PR Pro.” As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations.

Public Affairs 40

Public Affairs Internal International Community 40

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages).

Government 69

Government Measurement Groups Corporate 69

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Deals are taking longer to complete too.

Agency 52

Agency Sports Public Affairs Creativity 52

Doctor Spin

FEBRUARY 14, 2024

However, public relations has such know-how. In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. In public relations, we have the skill set to manage public perceptions and shape opinions long-term.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JULY 31, 2023

Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content. It’s out there, it’s being used—and it’s likely here to stay.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. If you enjoyed this post, you might also like: Quick Summaries to 5 Surveys of PR and Corporate Communications.

Interviews 113

Interviews Publicity Technology Social Media 113

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). Definitely one of the solos I look up to. No brainer on a list like this.

Agency 60

Agency Groups Public Affairs B2B 60

Stuart Bruce

AUGUST 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time?

Report 208

Report Communications Marketing Publicity 208

NewsWhip

APRIL 14, 2021

And so those three groups work along with a number of external functions within McDonald’s, such as public affairs and government relations, sustainability to really develop a honed intelligence that is both strategic and also very much focused on the reputational role of McDonald’s. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78

Maxim Behar

NOVEMBER 15, 2023

What is that communication, that connection between the media and those who have a need to present themselves to the public? I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. By the way, I can't stand the literal Bulgarian translation of public relations.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Doctor Spin

MARCH 8, 2025

His tone was robotic and corporate when he finally responded. Facebook kept getting caught mishandling user data, worsening public distrust. Never underestimate public intelligence. Corporate lies often get exposed eventually. Introducing Public Relations What is Public Relations? Weak apology.

Examples 52

Examples Airlines Viral Crisis 52

Doctor Spin

MARCH 26, 2025

Here we go: The Firehose of Falsehood The firehose of falsehood is a modern propaganda model identified and named in a 2016 RAND Corporation report by Christopher Paul and Miriam Matthews. RAND Corporation. Audiences are inoculated against correctionIf the press says it, its false by definition. RAND Corporation.

System 52

System Course Viral Strategy 52