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PR Professional’s Guide to Content Marketing

5W PR

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Government agencies.

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The Formula for Personal Branding

Doctor Spin

Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR PR professionals must send out shitty press releases.” Working with influencers is marketing, not PR.” “PR PR will be okay once we figure out how to calculate ROI.” “The

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AI & PR: Beware the Artificial Content Explosion

Doctor Spin

However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations. This post was originally published on AI & PR: Beware the Artificial Content Explosion.

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Public Relations vs Marketing

Doctor Spin

Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. When PR is Better Than Marketing Spin Academy | Online PR Courses What Public Relations Does for an Organisation Suppose you’re running a business and wish to be top-of-mind and sell more products and services.

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The Intranet: The Unsung Hero Amongst PR Channels

Doctor Spin

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system.

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