Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

NewsWhip

NOVEMBER 20, 2024

He remains a Senior Advisor to Avoq on innovation and corporate development, and is also the principal at his investment firm Storm King Holdings , where he focuses on the intersection of data and strategy in scaling innovative media companies. Your employees care the most about workforce issues because they live it everyday.

Data 78

Data Storytelling Policies Employee 78

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Melissa Agnes

APRIL 11, 2016

True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset. How to change a silo’d corporate culture. Conduct team building exercises that are cross-departmental. Good luck and have fun!

Crisis 100

Crisis Crisis Management Exercises Corporate 100

ImPRessions - Crenshaw Communications

APRIL 5, 2018

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Rarely does a single positive story act as a magic bullet, however. PR works best in building brand visibility and credibility over time. You’re not differentiated. Is it still recognizable as your own?

Pitching 174

Pitching Enterprise Exercises Agency 174

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. A compelling set of opinions or observations can make a brand memorable and relevant for nearly any audience – employees, prospects, VCs, and press. No differentiation. A client-agency mismatch.

Pitching 205

Pitching Agency International Internal 205

PRSay

SEPTEMBER 15, 2017

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Porter Novelli is not the largest global agency in terms of financial or employee size.

Financial 148

Financial Employee Leadership Training 148

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. A different survey by TalentLMS said most employees like gamification.

Exercises 97

Exercises Software Employee Training 97

PR for Anyone

JUNE 12, 2020

A great exercise is to just sit down and lay this out. If you have a team, employees, or advisory board, work on this with them so you all are on the same page as to your message, your beliefs, and your core values. The majority of us are not in business solely to make money. There is a reason we do what we do.

Exercises 130

Exercises Employee Corporate Pitching 130

ImPRessions - Crenshaw Communications

JUNE 28, 2017

While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” We recommend creating a storybank of your own.

Airlines 147

Airlines Insurance Insurance Exercises 147

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units.

Employee 87

Employee Real Estate Video International 87

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis? Step 1: Identify your stakeholders. Candidates. Customers / clients.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

JANUARY 9, 2024

The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. A published author, Jackson has presentation-trained more than 100 companies, organizations and technology departments, from multinational corporations to startup firms.

Training 102

Training Conference Meeting Technology 102

Sword and the Script

JANUARY 2, 2018

In fact, most C-Level executives do as well , according to a study by NetLine Corporation and MarketingSherpa: “C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%. Can your agency bring big ideas and execute? Give our services a try.

eBook 76

eBook Exercises Employee SEO 76

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Creativity Industry 245

5W PR

NOVEMBER 11, 2019

Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. In its earlier days, Facebook shared a lot of data with its employees and held an employee hackathon. Companies that are transparent and empower their employees generally see better morale but also innovation popping up.

Data 68

Data Telecommunications Infographics Retail 68

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. I didn’t work for a large corporation with big budgets and grand campaigns. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something.

Ethics 97

Ethics Radio Education Exercises 97

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". In March 2020, more than 400 employees of "Bird", an electric scooter rental company, were fired because of the difficulties the company faced due to the quarantine.

Reputation 52

Reputation Company How To Employee 52

Beyond PR

FEBRUARY 22, 2018

A company that takes the time to define and shape culture and values is one that employees are proud to work in. That’s our aim: to show who we are as a team, to get past the facade of being a corporation and humanize what we do. Image: Harborside employees welcomed at the Manhattan office as the two locations merge.

Company 70

Company How To Employee Resources 70

Sword and the Script

AUGUST 25, 2020

Employees just went through the motions and punched out at 5 p.m. In an ensuing training exercise, and in the absence of access to higher-level leaders, I launched rotary-wing attack aviation in response to an enemy incident. The process was painful. The team had long since stopped caring. And why should they? Give our services a try.

Marketing 88

Marketing Guidelines Social Media Conference 88

Prakkypedia

MARCH 9, 2016

Where does emotion feature in a corporate crisis? It can be a fruitless exercise to become emotional over a review, casting you as thin-skinned and immature (ping Lawrence Mooney). In both cases, the employees involved may have been hurt, confused, shocked and angry. Often, the employees are the most important audience.

Transportation 60

Transportation Exercises Interviews Employee 60

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. How did your time in the Marine Corps prepare you for agency and corporate life?

International 67

International Internal Conference Public Affairs 67

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. 3) lack of employee experience (25%). Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information.

B2B 148

B2B Marketing Survey Software 148

Cision

OCTOBER 16, 2017

And that’s like sort of a good clarifying exercise to start. If you look at social just from a corporate responsibility standpoint, it still stretches across a variety of different functions so comms is responsible for, sort of, what is the corporate official message on a lot of things.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. Writing and developing content on a consistent basis is like exercising. If you enjoyed this post, you might also like: Scale Content Marketing: Employees are the Secret . Big ships turn slowly.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for.

Airlines 48

Airlines Local Wikipedia Travel 48

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It would be fabulous if such research could include an ethnographic approach.

Crisis 63

Crisis Crisis Management Leadership Training 63

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. That’s a great check the box exercise.

Ethics 73

Ethics Training Financial Survey 73

Bianchi Biz Blog

AUGUST 7, 2023

Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. What story or stories are you most proud of? Long one here, so bear with me: October 2005. I was the news editor of a small daily newspaper in Alabama.

Journalism 78

Journalism Meeting Newspapers Media 78

Waxing UnLyrical

OCTOBER 28, 2015

They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises.

Storytelling 40

Storytelling Resources Writing Corporate 40

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? You must address it first.

Ethics 79

Ethics How To Training Employee 79

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? It becomes a tick-box exercise. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. Prospect: No, we don’t have anything like that. Us: OK, no problem.

Handbook 36

Handbook Trade Shows Employee Nonprofit 36