Stuart Bruce

JULY 16, 2014

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144

Blogging Writing Film Guidelines 144

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Quite a few launched ad campaigns recognizing their own employees.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question.

Trends 203

Trends How To Ethics Reputation 203

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics B2B Measurement 204

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Through regular practice and evaluation, teams can build the muscle memory needed to handle real-world crises with confidence and competence.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

MARCH 23, 2020

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus. Encourage sick employees to stay home.

Policies 103

Policies Employee Government Guidelines 103

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. Meanwhile, 52 percent trust employees of that same company.

Case Study 60

Case Study Employee Study Guidelines 60

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Good story. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. They know the brand guidelines. So, content often gets short-shrift. Solo consultant/Freelance.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). 19) Employees have huge impact on social sharing. Brands in Politics ). Marketing without Authority ).

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Ethical Voices

APRIL 2, 2025

It’s hard to pinpoint just one, but I would say one of the largest issues I have had to deal with involved a company that I used to work – a very large company with thousands of employees and we had a partnership with a somewhat controversial company. Some employees actually left the organization – really talented people.

Ethics 40

Ethics How To Employee Agency 40

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Employees just went through the motions and punched out at 5 p.m. The industry was regulated, so a review process was necessary.

Marketing 88

Marketing Guidelines Social Media Conference 88

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 25, 2022

More value placed on communications due to the pandemic and guidelines changing so quickly.”. More virtual events, remote employees require different channels of internal communications.”. More emphasis on overall messaging that can be used across different platforms, rather than solely media-facing or employee-facing.

Communications 148

Communications Crisis Internal International 148

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Being able to share and collaborate on lists, keep a track of notes and comments on contacts and see where other employees are at with their tasks is incredibly handy.”.

Industry 109

Industry Media Technology Employee 109

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Happy employees are the ultimate growth driver. Social media statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term.

Survey 183

Survey Marketing B2B Study 183

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Mark My Words

MARCH 10, 2023

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. The BBC has struggled with the outspoken Lineker.

Social Media 60

Social Media Policies Media Government 60

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. 3) lack of employee experience (25%). Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception.

B2B 146

B2B Marketing Survey Software 146

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Consider the following guidelines for using social media in the event of a crisis: Assign roles. Avoid using dry corporate remarks while replying to people’s comments or questions.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Beyond PR

MARCH 31, 2017

The Canadian Securities Administrators, an umbrella group for provincial securities commissions, issued new guidelines Thursday for social media usage, telling companies they must continue to report material information with traditional press releases but can use social media to further disseminate the news. . Well… not so much. .

Social Media 40

Social Media Policies Guidelines Media 40

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Solo PR Pro

SEPTEMBER 6, 2022

“So if we’re talking about reducing costs, consider paying your employees first and making them happy so they don’t leave and force you to hire a new person at a much higher rate because of inflation.”. The general guideline is to aim for an amount equivalent to three to six months of expenses , but Andrew points out that this is flexible.

Financial 52

Financial Strategy Insurance Insurance 52

Communications Conversations

DECEMBER 1, 2016

But, I feel like companies completely overlooked the untapped potential they have within their own employees to become badass brand advocates. The employee programs I’ve experienced to date seem to be minimal and almost an afterthought. It seems like low hanging fruit.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Landis PR

APRIL 19, 2022

ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. Also, at the end of the year, the Corporate Sustainability Directive ( CSRD ) will be adopted at the EU level and transposed into national law by the member states on December 1, 2022. Conclusion.

Report 52

Report Financial Internal International 52

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Our Top Picks: PR pros should always keep an eye out for marketing tips. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Resources Education Creativity 68

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Solo PR Pro

MARCH 1, 2016

And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior. This can provide fertile ground for ethical – and legal – issues to possibly arise. Managing difficult clients is a skill honed over time with experience, and something every consultant needs to master.

Construction 40

Construction Guidelines Employee Policies 40

Konnect Agency

APRIL 6, 2021

Everyone from governments, corporations, and individuals has a heightened focus on hygiene. With limitations in place that required people to socialize within their household, hotels cut back on allowing guests stays As a result, boating and RVing became two of the best ways to travel while still following the CDC guidelines.

Travel 52

Travel Film Guidelines Consumer 52

MaccaPR

OCTOBER 14, 2015

A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48