Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Trade publications often seek out unique corporate cultures or events to add some spice amongst the more jargon-based coverage.

How To 120

How To Media Employee Policies 120

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Employees need to understand what is happening—and what it means to them.

Employee 60

Employee Communications Public Affairs Internal 60

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. Thousands of Wells Fargo employees lost their jobs, but Stumpf and his senior executives have not been penalized for the fraud. firm to defend themselves.” Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Solo PR Pro

MARCH 28, 2023

Her work on healthcare legislation led to a PR and marketing career in the hospital industry. In fact, a good chunk of Pennie’s career was spent in healthcare marketing and PR. As Pennie reflects on her career, she notes her two focus areas that were total opposites: healthcare marketing and county fairs.

Meeting 87

Meeting Healthcare Nonprofit Corporate 87

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

MAY 3, 2018

Like the classic example of the three masons , it is important to help employees to remember why what they are doing matters to people every day. They wanted to refresh their logo and image; which was fortunate because their mission was again focused entirely on what they did – they measured the quality of healthcare.

Communications 76

Communications Healthcare Enterprise Leadership 76

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage. As the economy continued to sink the layoffs started.

How To 123

How To Film Agency Corporate 123

Cision

MAY 7, 2015

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. We hear from clients, prospects and even prospective employees that they love the videos. Up next is Sandra Fathi. However, journalists are few and far between.

Social Media 120

Social Media Video Agency Healthcare 120

PR Fuel

AUGUST 27, 2020

A good example of this might be a new telemedicine option for healthcare providers in 2020. If your company has developed a Corporate Social Responsibility program, your press release can highlight some of your initiatives. Stay away from corporate jargon and acronyms that people outside your company or industry won’t understand.

Nonprofit 104

Nonprofit Local Writing Examples 104

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Creativity Industry 245

5W PR

NOVEMBER 11, 2019

Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. Retail & Commerce, Industrial Manufacturing & Services, and Hospitals, Healthcare & Biotech tied for seventh among the eight industries surveyed at 3%. And in today’s digital world, data is not a bad four-letter word.

Data 68

Data Telecommunications Infographics Retail 68

Solo PR Pro

APRIL 13, 2021

In “Winfluence,” Jason shared a case study about the success he achieved by foregoing the digital landscape for his client, the University of Kentucky Healthcare. You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. Overlooking built-in brand ambassadors.

Marketing 88

Marketing Employee Local Community 88

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses.

Healthcare 89

Healthcare Radio Sports Video 89

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. We were going into a state to start a coalition to work on some healthcare issues. It’s going to be front and center and everything that you learn as you intake a new employee. Why we need top to turn the mirror on ourselves.

Ethics 93

Ethics Groups Handbook Education 93

Solo PR Pro

JUNE 8, 2021

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

The Stalwart Blog

AUGUST 27, 2019

Our founder, Dr. Ann Clark, started the company 36 years ago and when she saw the need for more employee assistance programs, service providers, or EAPs, as many people know us as. So the employer pays for the benefit of employees in the time of need when they need to speak with a mental health professional. Gilbert Manzano: Right.

Crisis 76

Crisis Interviews Employee Healthcare 76

Landis PR

APRIL 17, 2023

For example, we believe in a healthy environment, technology that helps people, social justice and the enrichment of our society through quality healthcare, education and the arts. That helps LANDIS draw exceptional employees and clients to our agency. For example, we would happily represent alternative energy clients. Not so much.

Company 52

Company Healthcare Energy Agency 52

Landis PR

SEPTEMBER 27, 2021

Ragan’s Ace Awards named us America’s #1 small PR firm and the #1 small healthcare PR firm; we’ve received two IABC Gold Quill awards; a national PRSA Silver Anvil award; PRSA San Francisco’s “Agency of the Year” and “Campaign of the Year” awards; been named to Forbes’ list of top 200 U.S.

Agency 105

Agency Travel SEO Nonprofit 105

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. We’re doing okay. Well, 100%.

Ethics 75

Ethics Brand Branding Internal 75

PRSay

AUGUST 10, 2016

I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. There is a concerted effort to recruit and retain personnel and leaders that can develop our business in a way that meets the evolving expectations of our diverse customers and employees.

Leadership 60

Leadership Employee Groups Industry 60

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication.

Conference 40

Conference Measurement Communications Employee 40

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. However, there are several roadblocks in the way of achieving better employee well-being.

Strategy 40

Strategy Employee Resources Financial 40

Wadds Inc.

AUGUST 14, 2023

Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher. Client companies will continue to maintain tight cost control over discretionary spend, however, technology advancements will allow agencies to maintain margins.

Agency 52

Agency Sports Public Affairs Creativity 52

Offleash

MAY 2, 2018

Employees who passively reap the benefits of a wonderful culture without contributing or participating are not in it for the long term, and leadership that merely observes culture from the sidelines is missing a golden opportunity. On the flip side, speak up as an employee if you aren’t digging your company mission.

Strategy 40

Strategy Policies Healthcare Leadership 40

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Creativity Industry 81

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 112

Healthcare Content Marketing Industry Trends 112

PRSay

MAY 26, 2020

The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In Intermountain Healthcare also launched a Facebook campaign that, at first, had a more general message. Taking care of communications staff.

Communications 192

Communications Crisis System Healthcare 192

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 119

Media Relations Report Industry SEO 119

Mindful Marketing

JUNE 27, 2020

Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized. Also, solicit the aid of local government in tackling this societal issue.

Real Estate 112

Real Estate Community Employee Education 112

NewsWhip

SEPTEMBER 14, 2021

Public and media interest in corporate responses to the Texas abortion law since September 2nd. Lyft confirmed it will donate $1 million to Planned Parenthood , stating it will “ensure that transportation is never a barrier to healthcare access.”. Since the law came into force there have been 3.4k

Transportation 88

Transportation Healthcare Employee Web 88