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2023 Detroit Auto Show Offers New Engagement Opportunities for Automotive & Mobility Suppliers

Bianchi Biz Blog

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. The show opens to the public Saturday, Sept. 13 – Thursday, Sept. 13 – Thursday, Sept.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

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How to Never Run Out of Great PR Ideas Again

Doctor Spin

Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. Edward Bernays, the father of public relations. Perhaps they treat their employees badly? Photo: Bettmann / Getty Images.

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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

Typically public relations agencies like to count the things we’re thankful for at this time of year. The public is a sucker for wedding stories. Drug company CEO suffers public outrage. We wondered if maybe his publicized offer to allow someone to punch or slap him in the face was a step in the right PR direction.

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PRSA Can Help Indiana Healing Process Following Image Bruise

PRSay

A public relations conference here in a state that effectively drove out business due to a public relations disaster? This author and educator is also an entrepreneur, having created a nonprofit enterprise that collects, recycles and redistribute leftover hotel soap to needy people around the world. That’s irony,” he wrote.

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says. She stuck it out with the company through two major reorganizations before deciding it was time to try something new.

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How to Prepare a PR Crisis Plan

Prohibition

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

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