Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Branding 104

Branding Brand Employee Case Study 104

Melissa Agnes

SEPTEMBER 9, 2014

Simulate everything from Twitter, Facebook, Instagram (and any other social media channel needed for your team’s exercise), to the search engines, as well as major news sites and blogs. by creating press releases, posting to your corporate website, blog or dark site , etc.).

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Flack's Revenge

OCTOBER 15, 2020

For example, Facebook has a ton of bad press, but the majority of people still have a Facebook account and will continue to use the company’s other platforms like Instagram and WhatsApp. Most corporations are very conservative and would never take an unnecessary risk like this. Mark Prindle.

Leadership 282

Leadership Social Media Facebook Trends 282

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Deirdre Breakenridge

MAY 1, 2017

We strive to make our office somewhere our employees enjoy being and we feel that shines through every week as we share laughs, snacks and recap the latest platform updates live on camera. Knowing they were on to something big, they ceremoniously quit their jobs on the same day and walked out of the corporate world together.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

MAY 31, 2024

As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

Trends 203

Trends How To Ethics Reputation 203

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 75

Employee Crisis Corporate Social Media 75

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Cision

DECEMBER 1, 2017

If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking. And of course being as Instagram-worthy as they are, they work in their social presence too.

Examples 225

Examples Insurance Insurance Fashion 225

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? One of my favorite local Instagram campaigns is #onlyinmn.

Corporate 60

Corporate Creativity Employee Instagram 60

The Proactive Report

NOVEMBER 1, 2022

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. There are many instances of corporations falling short with their communications. These technology advances continue to escalate and create new challenges. Workplace violence.

Communications 130

Communications Social Media Employee Crisis 130

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Instagram 62

Instagram Social Media Trends Media 62

Communications Conversations

AUGUST 8, 2016

A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. The bulk of your employees are active on at least one social media channel.

Employee 0

Employee Social Media Viral Media 0

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management.

Social Media 87

Social Media Reputation Communications Company 87

Cision

APRIL 27, 2015

Before saturating the social sphere with posts dripping with corporate speak, remember you can’t be focus on being more interesting than competitors in your industry. Instagram is also another great social network to consider. Also people on Instagram are more engaged with content, a perfect way to discover a new audience.

Social Media 120

Social Media Pinterest Media Infographics 120

Communications Conversations

JANUARY 30, 2018

Other than Instagram, what’s the hottest social media platform in 2018? As I’ve talked about before, the benefits of execs using their LinkedIn profiles as brand platforms are significant: LinkedIn Published posts are often seen as more authentic than traditional corporate communications channels (read: email, intranet).

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Communications Conversations

OCTOBER 1, 2020

Especially when it comes to platforms like Facebook, Instagram and Snapchat. Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. Ling has interviewed docs, nurses and J&J employees about a number of topics around COVID and the vaccine the last six months.

LinkedIn 128

LinkedIn Video Trends Company 128

Cision

NOVEMBER 29, 2017

If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking. And of course being as Instagram-worthy as they are, they work in their social presence too.

Examples 167

Examples Insurance Insurance Fashion 167

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. Gigantic multi-national and trans-national corporations have no respect for borders or governments. The motion was “You don’t need compliance rules when your employees have social media.”

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

MARCH 2, 2016

While we excel at traditional areas of corporate communication, the most exciting part is the ability to effect real change in business practices and help guide firms from all sectors and life stages in a new age of communication. My favorite social media platform is…Instagram. How has PR changed over the years? Image via Greg Jawski.

Reputation 120

Reputation Newspapers Journalism Instagram 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

As part of the group, young employees learn how to cooperate, delegate and support each other. “You mean I can spend time on Instagram and get paid?” Still others make the move from a small agency to a corporate giant to take on multinational accounts. Learn the value of teamwork. . Use social media savvy.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 183

Survey Marketing B2B Study 183

5W PR

MARCH 15, 2023

Social media platforms like Instagram and Twitter have features that allow brands to create polls and surveys to gather feedback from their audience. Highlighting the day-to-day operations of the company, its employees, and its values can help build a personal connection with the audience.

Social Media 88

Social Media Media Education Survey 88

Communications Conversations

NOVEMBER 2, 2017

We also crowd-sourced some of our content that was shared on Instagram and Snapchat. Check out the sights and sounds from #TOJO17 at Target Field, including YOUR tweets and instagrams! Your most popular Instagram post to date also occurred during the game–and it was a pretty simple shot! link] pic.twitter.com/sblWWgWw84.

Case Study 113

Case Study Journalism Study Instagram 113

Communications Conversations

SEPTEMBER 18, 2018

That can make the people on the receiving end of social-media marketing feel snared in corporate traps.” These new, personal bonds between companies and customers feel uncanny—the brands are not real human friends, exactly, but neither are they faceless corporations anymore. Isn’t that the point, though? See the difference?

Social Media 79

Social Media Branding Brand Media 79

Communications Conversations

MARCH 5, 2015

PwC is one of the very accounting firms–and actually, organizations in general–to have an Employer Brand-focused Instagram account. But, I liked a lot of what PwC was doing on Instagram. Taking a page out of Marriott’s playbook, if you remember their recruiting effort on Instagram a while back.

Social Media 60

Social Media Branding Brand Marketing 60

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)?

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications.

Software 182

Software Tools Print Technology 182

Communications Conversations

MAY 22, 2018

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. This is especially true if you’re trying to recruit younger employees.

Communications 83

Communications Branding Brand Wikipedia 83

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] There’s everything from snapchat and you know there’s Instagram which is a Facebook property of course. When was the last time you blogged on your corporate blog? Do a poll of your employees.

Facebook 116

Facebook Video Branding Brand 116

Communications Conversations

OCTOBER 25, 2018

I predict more brands will build their own Instagram stickers and branded gifs. With more than 400M daily users and relatively high engagement, Instagram Stories will be critical for organic and paid social media plans. We’ve been talking about social video for a few years now—yes, focus on that!

Social Media 89

Social Media Trends Media Instagram 89

Shift Communications

FEBRUARY 9, 2015

First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. This perspective is confirmed by 10% growth in LinkedIn’s corporate customers portfolio.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60