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Corporate PR Strategies That Drive Reputation and Business Success

5W PR

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Implementing successful corporate PR strategies is essential for building a positive brand image, fostering trust, and achieving business success.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

There’s a level of granularity that needs to be explored… If the quality, convenience or price of a product or service is better than the competition, respondents said they would still buy from a brand even if they took a political position with which they disagree… employees matter too. In Employers we Trust.

Corporate 198
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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168
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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. So when your employees are interviewed, and their quotes or images appear in the media, it can give them a real morale boost.

Local 128
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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). It’s a broad term referring to the social good your brand does locally, nationally or globally. Find a cause that engages employees and consumers. Find out what interests employees outside work.

Employee 120
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Pride Month in a Year of Loathing: Allies Needed

PRSay

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. They changed their logos in solidarity with the new guidelines, and the effect was…awkward.

Branding 284