Ethical Voices

MARCH 2, 2023

From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly. Some weighty, fascinating, and depressing ethics stories this week. who are white.

Ethics 77

Ethics Privacy Big Data Employee 77

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To manage a corporate transition.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. Levie is calling for more digital privacy regulations – something not always expected from a software provider.

Branding 196

Branding Brand Reddit B2B 196

Melissa Agnes

MARCH 18, 2014

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.

Airlines 256

Airlines Crisis Privacy Case Study 256

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. How are its employees treated? As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. What does it value? Why does it matter?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Burrelles Fresh Ideas

OCTOBER 17, 2023

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. They can work closely with their clients to develop key messages that resonate with their target audience.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs. next year, down from 6.4%

Marketing 188

Marketing Content Marketing Data Social Media 188

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. If the country is divided, you can bet for most companies, their employees and customers are too. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 127

Technology Study Communications Survey 127

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. How did your time in the Marine Corps prepare you for agency and corporate life?

Internal 68

Internal International Conference Public Affairs 68

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. It's a burgeoning area of consultancy for our corporate teams at Ketchum. Log into your account and head to the settings and privacy section.

LinkedIn 115

LinkedIn How To Privacy Google 115

Sword and the Script

OCTOBER 25, 2022

Adherence to privacy regulations.”. More virtual events, remote employees require different channels of internal communications.”. More emphasis on overall messaging that can be used across different platforms, rather than solely media-facing or employee-facing. Transactional not strategic. “It’s Less static content.

Communications 119

Communications Crisis Internal International 119

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. In addition, be sure to call out the wonderful things that are happening with your employees and members. This goes for social media as well.

Crisis 78

Crisis Financial Banking Crisis Management 78

Mindful Marketing

NOVEMBER 6, 2021

Rather, the company recognized that by retaining the Facebook name for just the specific social media platform and renaming the umbrella corporation Meta, the company’s expansion would be much more free from perceptual constraints. Moreover, Meta might stimulate a whole new world of virtual possibilities.

Facebook 73

Facebook Google Privacy Social Media 73

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 191

Writing Communications Marketing B2B 191

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 27) Executives and employees as the way through the clutter.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. There are others who can help your brand on your journey, though: Your employees, your customers, and even influencers.

How To 198

How To Instagram Social Media LinkedIn 198

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. 3) Data privacy seems to be a marquee issue for the association. employees in the U.S. – It’s massive – 4.6M

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

Creativity 75

Creativity Study Survey Advertising 75

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. This no longer is the case.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. However, you could do that with anyone – a customer, analyst influencer, for example.

Pitching 63

Pitching Analytics Enterprise System 63

Beyond PR

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. There are others who can help your brand on your journey, though: Your employees, your customers, and even influencers.

How To 57

How To Instagram Social Media LinkedIn 57

Practical Law Construction

SEPTEMBER 15, 2020

This was because, although RICS had emailed Lane End prior to the meeting on 20 March 2020 to state that they had received a request for an adjudicator to be appointed, that email had been sent to the general email address on Lane End’s website, not a specific address for any of Lane End’s employees.

Construction 52

Construction Meeting Privacy Film 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

Newsfile

OCTOBER 10, 2023

Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal.

Privacy 52

Privacy Ethics Airlines Data 52

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

“I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

On Monday CEO Sundar Pichai told employees that the memo had violated company rules. Google enjoys a reasonably strong brand and corporate reputation. In this case the specter of sex discrimination – along with other, even less manageable issues like privacy and anti-competitive practices – is the last thing Google needs.

Google 185

Google Engineering Reputation Internal 185

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. The governor tried to frame the “Bathroom Bill” as protecting individual privacy, but a coalition of LGBTQ rights groups and big business, including major technology companies, eventually prevailed against the spirit of the law.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202